Press release

MIRROR Announces the Launch of One-on-One Personal Training

Sponsored by Businesswire

MIRROR, the company that created the first nearly invisible, interactive home gym, today announced the launch of one-on-one Personal Training. For the first time, members will be able to bring the country’s top trainers into their homes through MIRROR’s immersive technology.

Using MIRROR’s two-way audio and video, members will have an experience that is analogous to having a personal trainer in their home. And yet, with MIRROR, the personal trainer is available on-demand, at home and at a fraction of the cost. Just as in the gym, MIRROR’s elite fitness professionals deliver expert feedback, form corrections, and encouragement in real-time.

MIRROR matches clients with their perfect trainer based on their preferred workout activity, trainer motivational style, session length, and schedule. MIRROR Trainers customize each session based on their clients’ goals, preferences, and skill level.

MIRROR Personal Training is available for $40 per session for MIRROR Members, and additional household participants are encouraged to join at no additional cost.

Today’s news also means that MIRROR is providing a new way for professional trainers to scale their business and reach new clients. Personal trainers no longer have to grapple with the traditional limitations of geography or time — fundamentally changing how the personal training industry works.

“The launch of one-on-one Personal Training is an integral step in catapulting us towards our goal of building the first media company that owns both a dedicated channel and original content in the home,” says Brynn Putnam, founder, and chief executive officer of MIRROR. “We’re democratizing premium fitness experiences and giving anyone access to the best trainers, no matter where you live or how busy your schedule may be. Most importantly, we’re thrilled about what’s on the horizon. This lays the foundation for MIRROR to expand, and bring people intimate access to experts in other fields — such as fashion, beauty, and medicine — all from the convenience of home.”


MIRROR is the world’s first nearly invisible, interactive home gym featuring live and on-demand fitness classes in a variety of workout genres. MIRROR is creating a new category of in-home fitness with cutting-edge hardware, responsive software, and best-in-class content that transforms any room into a complete home gym. For the first time, the essential components of a great studio workout – variety, personalization, and community – are brought to the most convenient place: the home. MIRROR was founded by Harvard grad Brynn Putnam, creator of Refine Method, named “New York’s Smartest Workout.” MIRROR is headquartered in New York City.