Mitel®, a global leader in business communications, today announced the
appointment of Feras Zeidan to lead the company’s operations in Middle
East and Africa (MEA). As part of his role, Zeidan will be responsible
for accelerating the company’s growth and strategic initiatives in the
region. With the #1 market share position in EMEA1 and #2 in
UCaaS worldwide2, Mitel is building on this momentum to
further accelerate cloud adoption across EMEA while increasing its
leadership position in the on-site market.
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Regional Director of Middle East and Africa, Mitel (Photo: Business Wire)
Zeidan brings more than 20 years of experience to the Mitel
international team, having previously served as Vice President MEA and
Turkey at Unify for three years, where he led the transformation of the
company’s go-to-market strategy to a channel-centric model. Before
joining Unify, Zeidan held a number of senior leadership positions at
Avaya, Trapeze Networks (Nortel), TechData, ITP and Farabi Networks. A
seasoned communications professional with a proven track record, Zeidan
holds a deep knowledge of the region and its partner landscape.
Zeidan will report to Thomas Veit, Mitel Regional Vice President for
North/South Europe and Emerging Markets.
“With businesses increasingly looking at collaborative and unified
communications technologies to improve their efficiency and deliver
better customer experiences, MEA represents a market with significant
growth potential,” said Thomas Veit, Mitel Regional Vice President,
North/South Europe and Emerging Markets. “Feras’ extensive experience,
in both the region and our industry, will be instrumental in taking
advantage of market opportunities and ensuring Mitel’s success in this
“With its global market leadership and complete portfolio of on-site,
private and public cloud unified communications solutions, Mitel is
particularly well placed to address unique customer needs in the region,
as they progress their digital transformation journeys,” said Feras
Zeidan, Mitel Regional Director for MEA. “Our objective as a team will
be to build upon this momentum and develop a solid partner base to help
businesses transition, at their own pace, to advanced and seamless
communications and collaboration technologies.”
Mitel ranks as the leading supplier of business communications systems
in EMEA (source: MZA) and the #1 cloud communications supplier
globally (source: Synergy).
Mitel is the only brand recognized across the Gartner Magic Quadrants
for Contact Center, Unified Communications and Unified Communications
as a Service.
Recently, Mitel introduced new releases for every major UC platform
and applications suite. Find
A global market leader in business
communications powering more than two billion business
connections, Mitel helps businesses and service providers connect,
collaborate and provide innovative services to their customers. Our
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business users in more than 100 countries. For more information, go to www.mitel.com and
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1 MZA – Global Call Control Market – FY2018
Synergy Research Group – 2019