Press release

Monetate Exceeds $2 Billion in Influenced Revenue and Unveils New Brand Identity and Leadership at Cannes Lions 2019

Sponsored by Businesswire

the worldwide leader in personalization, today at Cannes Lions
reported strong H1 momentum including passing the milestone of $2
billion in revenue influenced and unveiled a new brand identity,
technology investments and expanded leadership team. These successes
mark the company’s next phase of growth, driven by the demand for
technology that improves customer experience from brands including Clarks,
Dream, Petco, QVC, Timberland, Carnival and
The North Face

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Monetate Exceeds $2 Billion in Influenced Revenue and Unveils New Brand Identity and Leadership at C ...

Monetate Exceeds $2 Billion in Influenced Revenue and Unveils New Brand Identity and Leadership at Cannes Lions 2019 | Meet with CMO and CEO at #CannesLions2019 | (Graphic: Business Wire)

“Our goal is to deliver the best experience for our customers across all
touchpoints – digital and in-store,” said Laura
Pickard, Ecommerce Testing & Analytics Manager, Petco
“We’ve partnered with Monetate for several years now because their
technology and services help drive a stronger understanding of customer
behavior and deliver greater value on”

Monetate’s new brand identity and roll-out of its updated technology are
among the initiatives newly appointed CMO Lisa Kalscheur will
oversee to help the company meet the growing demand for simple and
effective solutions for true personalization. The company’s modern,
approachable new brand identity reflects Monetate’s growing importance
to some of the world’s leading brands.

“Most brands find it difficult and costly to execute personalization
strategies and make them successful at scale, which has contributed to
Monetate’s ongoing growth,” said Stephen
Collins, CEO, Monetate
. “Our stronger leadership team and
network, along with our fresh look and updates, better represent our
business and position us to help even more brands connect with customers
more effectively.”

Customers can leverage the Monetate platform to grow the lifetime value
of their best customers with engaging messages that are attentive to
customer intent, persistent, authentic
and pervasive.
Customer experience continues to be one of the key focus areas for
brands across the globe as the competitive landscape changes by the
minute. Organizations that are able to shift away from a siloed approach
across teams and data to focus on holistic customer profiles will be
poised to gain a competitive advantage that will drive higher customer
engagement and loyalty.

“Personalization is a crucial component to any brand to stay competitive
and relevant in the age of Amazon. Monetate is in a unique position in
the marketing industry to deliver a solution that brings this together
into one hub,” said Lisa
Kalscheur, CMO, Monetate
. “The new brand identity, tech
innovation and overall momentum marks our corporate and industry growth
as the global demand rises for technology that improves customer

Monetate Momentum Highlights:

  • Exceeding $2 billion in influenced revenue – As of 2019,
    Monetate’s technology has influenced more than $2 billion in global
    consumer brand purchases. Key customers like Petco contributed
    to a 20% rise is consumer experiences delivered in May 2019 compared
    to January 2019.
  • Growing globally – The Monetate
    partner program
    continues to grow globally with new strategic
    collaborations including Contentsquare,
    strengthening its foothold in the Americas, Europe and APAC.
  • Expanding leadership bench – Monetate is investing heavily in
    leadership talent with the recent hires of CMO
    Lisa Kalscheur
    , CRO
    Richard Rivera
    and COO
    Brandon Atkinson
  • Ongoing research – Commitment to educating the market through
    its Ecommerce
    Quarterly Report
    and Personalization
    Development Study

To meet with Monetate at Cannes, visit their suite at the MediaLink
Beach House and schedule here

About Monetate

the global leader in Personalization software for consumer-facing
brands, enables marketers to grow more of their customers into their
best customers. Monetate’s industry-first Personalization Exchange
allows brands to create a more relevant and personalized customer
experience. Powered by artificial intelligence, the Monetate
Personalization Engine enables brands to connect all of their data
sources to make the most intelligent decisions possible regarding their
interactions with each customer.

Founded in 2008, with offices in the U.S. and Europe, Monetate is used
by leading brands around the world and influences billions of dollars in
revenue every year for QVC, Newegg, Timberland, Carnival, The North
Face, and hundreds of other market leaders. Learn more at