(NASDAQ: AMZN) — Today, Amazon announced a slate of new features and original programming for Thursday Night Football (TNF) Presented by Bud Light Platinum on Prime Video and Twitch, which kicks off on Oct. 8 as Tom Brady and the new-look Tampa Bay Buccaneers travel to the Windy City to take on the Chicago Bears.
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“We are always looking for ways to delight customers and enhance the value of a Prime membership, and are thrilled to bring Thursday Night Football back to Prime Video and Twitch for a fourth season,” said Marie Donoghue, VP of Global Sports Video at Amazon. “We know these are unusual times, and have developed a wall-to-wall lineup of exclusive features and original content from across Amazon that prioritizes real-time data and insights, provides expert analysis, and gives fanatic and casual football fans alike access to more games, more talent, and more options than ever before.”
Announcer Options Put Fans in Control
Prime Video is once again producing multiple announcer options for TNF alongside the default FOX broadcast featuring Joe Buck and Troy Aikman. Hannah Storm and Andrea Kremer return for their third season on Prime Video, and new this year Prime members can tune-in to a ‘Scout’s Feed,’ which features podcasters and former NFL scouts Bucky Brooks and Daniel Jeremiah alongside sports podcast, radio, and TV host Joy Taylor. These feeds are exclusive to Amazon and give football fans around the world the ability to customize their viewing experience from wherever they are watching. Prime members in the US and Mexico will once again have access to the FOX Deportes Spanish-language broadcast. To switch between announcers, Prime members can simply open the settings on their device, select the broadcast of their choice, and enjoy the game.
A New Day for ‘NFL Next’
On the heels of a successful first season, ‘NFL Next’ returns this year to Prime Video with two-time Super Bowl Champion Chris Long, NFL Network’s Kay Adams, and Next Gen Stats Analyst James Koh. New this year, former NFL receiver and Academy Award winner Andrew Hawkins joins the show as a co-host, rounding out refreshing group of talent that provides a unique perspective on the NFL.
This season ‘NFL Next’ is shifting from a live pre-game show on Thursdays to a live and on-demand release on Tuesday evenings at 8p.m. ET, giving die-hard fans more time to discover, watch, and share their favorite moments each week. ‘NFL Next’ will include compelling moments and stories from the prior weekend’s games presented through the lens of Next Gen Stats; it will amplify the social media pulse of the league; it will provide a fantasy football-themed look ahead to the upcoming week’s action; and it will give fans an in-depth preview of the upcoming weeks’ TNF matchup utilizing the NFL Films “mic’d up” vault. ‘NFL Next’ returns Oct. 6 at 8p.m. ET on Prime Video.
Andrew Hawkins will also join Cari Champion for a new weekly TNF livestream that will air exclusively on Twitch every Thursday, with either Chris Long or Von Miller joining each week throughout the season. Beginning Oct. 8, the ‘NFL Next Live’ stream will give fans a one-of-a-kind NFL broadcast that marries Amazon’s suite of sports offerings including Next Gen Stats, Twitch, and Prime Video with a traditional NFL broadcast.
X-Ray Lets Fans Catch All the Action on Prime Video
X-Ray for TNF gives Prime members real-time access to live stats and key insights, allowing fans to watch and understand the game without taking their eyes off the screen or missing a play. With Next Gen Stats, fans watching TNF on Prime Video have access to data previously only available to coaches and announcers. New this season to X-Ray is an interactive in-game on-demand replay experience, which allows fans to re-watch top plays from throughout the game in real-time, giving them deeper analysis and insights derived from in-game team and player performance data. This new feature gives fans more information about the key players involved in that play, the Next Gen Stats specific to that play including time to throw, running speeds, and completion probability, as well as trivia, which provides interesting facts or relevant milestones for that play.
In-game on-demand replays with X-Ray will be available on all Fire TV, Android, and iOS devices, and will launch on web browsers later this season. X-Ray is available for football fans streaming TNF on web, Android, iOS, and Fire TV. To access X-Ray during the game, fans watching on Prime Video can simply flip their mobile device or click up on their Fire TV remote.
New Original Content on Twitch
Also new this season, in collaboration with NFL Films, Prime Video is producing a lineup of original content available exclusively on Twitch, which will air throughout the week leading up to the game each Thursday. On Mondays at 2p.m. ET, Kyle Long and Andrew Hawkins will host ‘The NFL Comment Box,’ an Ask Me Anything show giving fans the chance to engage with Long and Hawkins in an authentic and informative way. On Wednesdays at 6p.m. ET, on the heels of Tuesday night’s ‘NFL Next’ broadcast on Prime Video, fans can join Kyle Long and Chad Johnson on ‘The NFL Machine,’ a show that gives fans access to the NFL Films archive and allows hosts to walk through footage in the most live and interactive manner possible. To round out a week of programming on Twitch, on Thursdays fans will be able to watch a live simulcast of the ‘Scout’s Feed,’ as well as an ‘NFL Next Live’ broadcast starring Andrew Hawkins and Cari Champion, who will be joined weekly by either Chris Long or Von Miller, which will give fans a unique game day viewing experience unlike any other broadcast.
TNF will once again be available on the Prime Video Twitch channel as well as via a handful of co-streamers. TNF on Twitch allows viewers to interact with the content through additional features including live chat, custom extensions with stats or polls, custom emotes, and more. The TNF extension on Twitch allows streamers to make live predictions with correct answers earning points and placing top scorers on a leaderboard.
‘The NFL Comment Box,’ ‘The NFL Machine,’ and ‘NFL Next Live’ will be available via the Twitch Sports channel at twitch.tv/twitchsports, and the ‘Scout’s Feed’ will be available via the Move the Sticks channel at twitch.tv/movethesticks.
TNF on FOX, NFL Network, and Prime Video kicks off Thursday, Oct. 8 at 8:20p.m. ET with the Chicago Bears hosting the Tampa Bay Buccaneers. TNF will also be available to stream on Twitch in addition to NFL, FOX and FOX Deportes digital properties across devices, on mobile via Club properties (for their respective games), and via Yahoo Sports. NFL Network availability subject to change.
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