MRI-Simmons, the leading provider of insights on the American consumer,
today announced the launch of Sales Catalyst, an automated partnership
exploration and audience analysis tool. Built on the Simmons Insights
platform with Smart Search technology, Sales Catalyst helps advertising
sales, partnership and sponsorship teams illustrate the overlap between
their audience and that of a potential partner. Sales Catalyst arms
researchers with advanced data visualizations that quickly quantify the
value of their audience, which can be leveraged by media sales teams to
find and pitch new partners.
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(Photo: Business Wire)
Sales Catalyst allows researchers to:
Gain deeper insights into the mindset of a target persona, specific
media consumers, and the overlap between the two.
Quickly assess which media properties, segments, and content resonate
with the target audience, then build packages to highlight their
Benchmark their audience against that of the competition to inform
pitch strategy and creative recommendations.
“Researchers and marketers today spend an exorbitant amount of time
aggregating data and curating it into stories that highlight their
unique offerings and show the value of partnerships,” said Anna Welch,
President of MRI-Simmons. “Now, with Sales Catalyst, they can more
quickly and efficiently extract a compelling story about their audience,
and illustrate that story for ad-sales teams to identify and pitch new
Sales Catalyst is available for licensing immediately. To learn more
Launched as a joint venture under GfK in 2019, MRI-Simmons combines the
assets and expertise of two of the leading consumer insights providers
in the US. Together, they will offer agency, media, and advertiser
clients the best in research and technology with the highest quality
data, the strongest strategic partnerships, the most innovative digital
platforms, and intuitive, easy-to-use visual reporting.
MRI’s Survey of the American Consumer® – which has maintained MRC
accreditation for over 20 years – is used in the majority of US media
and marketing plans and has long been the industry standard for magazine
audience ratings. Through 24,000 in-person interviews each year, MRI
captures in-depth information on consumer media choices, attitudes, and
consumption of products and services in nearly 600 categories.
Simmons measures American consumer psychographics, preferences,
attitudes, and media behaviors by closely overlaying survey and
passively measured data using advanced measurement sciences. For more
than 60 years, Simmons has helped leading brands, agencies, and media
companies effectively engage with consumers, providing measurement of
over 200,000 consumer elements.
GfK connects data and science. Innovative research solutions provide
answers for key business questions around consumers, markets, brands and
media – now and in the future. As a research and analytics partner, GfK
promises its clients all over the world “Growth from Knowledge.”