Nami ML revealed the future of mobile app monetization to a packed
audience of developers, investors, and industry heavyweights just a few
blocks from Apple’s World Wide Developers Conference.
Using their cloud-based platform, Nami demonstrated how publishers can
manage their mobile app paywalls, and optimize in-app revenue by
utilizing Nami machine learning capabilities.
App publishers have struggled to convince their customers to subscribe
in-app because existing do-it-yourself solutions offer little
flexibility, contributing to the fact that fewer than 3,000 apps are
making any real money on the app stores.
“The Nami Smart Paywall makes it easier than ever to generate mobile app
subscription revenue by giving publishers more flexibility and control,”
said Dan Burcaw, Co-Founder and CEO. “Plus we’re protecting user privacy
using on-device intelligence.”
The patent-pending SaaS offering empowers app publishers to create
customer journeys from the first run of an app through purchase. Once a
developer installs Nami, marketing teams control the presentation of
sales offers that guide the user toward conversion.
Nami automatically learns behaviors that signal a propensity to purchase
which improves the user experience by reducing extraneous marketing
noise thus increasing customer satisfaction.
“The mobile app industry is struggling to build a healthy paid customer
base. We want to give app publishers the tools they need to win,”
explained Joe Pezzillo, Co-Founder and Chairman.
This is the second company jointly founded by Burcaw and Pezzillo. Their
prior startup, mobile notification provider Push IO, was sold to Oracle,
where they helped build and sell the Oracle Marketing Cloud’s B2C mobile
Nami has raised a pre-seed round of more than half a million dollars
from WndrCo alongside strategic investors with experience at Apple,
Oracle, Samsung, WPP and more.
Additionally, Alejandro Cantarero, Ph.D. joins the company as CTO, after
years of experience applying machine learning to monetize digital
products, most recently as VP of Data at the LA Times.
Mobile app publishers can request an invite at: http://nami.ml
Nami ML is a trademark of Nami ML Inc., all other trademarks are
property of their respective owners.