Monotype (Nasdaq: TYPE) today expanded its professional services
offerings from the Monotype
Studio to better help brands define, design and express their voices
through type. The services range from advising on type aesthetics, to
designing typefaces, to analyzing the performance and management of type
across an enterprise. Monotype services are valuable to both brands and
agencies looking to take advantage of typographic insights and expertise.
Services from the Monotype Studio include:
-
Brand
Type Assessments: For companies in the early stages of
a rebrand, undertaking new product or service launches, or
repositioning in the face of new competitive pressures, a brand type
assessment should be the first step. Experts from the Monotype Studio
will:- Determine the consistency, relevance and impact of a brand’s voice;
-
Review the effectiveness of sizing, color, contrast, legibility,
scalability, global and style cohesiveness and consistency across
consumer touchpoints; -
Evaluate the health and strength of key competitors’ type systems;
and -
Gauge the performance of font data to determine brand consistency
and clean rendering of type across all environments.
-
Modified
Type Design: For companies looking to refresh or
modernize their brand identity without a complete overhaul of their
type system, the Monotype Studio can refashion existing typefaces to
better capture the personality and originality of a brand. -
Custom
Type Design: Brands that are looking to develop a
unique visual voice can work with the Monotype Studio on a bespoke
typeface. The design and technical expertise of the Monotype Studio
will help ensure the custom type is aligned with the essence of the
brand, easy to deploy and looks its best across all platforms. -
Font Library Navigation: For brands looking to discover and
license new type designs as either a new brand font or secondary font,
Monotype experts can help navigate its library of 14,000 battle-tested
designs to determine best fit, form and function. Monotype type
designers can help pair new typefaces within an existing brand
infrastructures, determine ideal options for expanding into new
geographies and advise on critical elements like legibility.
“Brands of all sizes and industries face challenges when it comes to
optimizing typography—whether it’s the actual design itself, or
something more complex like legibility or language support in new
geographies. The Monotype Studio has more than 1,000 collective years of
experience in looking at the entire lifecyle of a typeface from design
to performance to managing fonts within an enterprise organization,”
said Deb Gonet, Vice President of Type at Monotype. “As we expand the
services we offer, and build on the breadth of our IP and solutions,
we’ll continue to help brands better navigate and capitalize on the
value that type can bring to their organization.”
For more information about the professional services offered by the
Monotype Studio, visit here,
or contact
Monotype to learn more.
About Monotype
Monotype empowers creative minds to build and
express authentic brands through design, technology and expertise.
Further information is available at www.monotype.com.
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and LinkedIn.
Monotype is a trademark of Monotype Imaging Inc. registered in the U.S.
Patent and Trademark Office and may be registered in certain other
jurisdictions. ©2019 Monotype Imaging Holdings Inc. All rights reserved.
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