Press release

NIU Technologies Announces Q1 2019 Financial Results: Profitable Quarter with Significant Revenue and Gross Margin Increase

Sponsored by Businesswire

NIU Technologies (“NIU”, or “the Company”) (NASDAQ: NIU), the world’s
leading provider of smart urban mobility solutions, announced its
financial results for the first quarter ended March 31, 2019. During the
reporting period, the revenue of the Company reached RMB 355.2 million,
a year-over-year (yoy) increase of 105.5%.

Robust Performance in Q1 2019: Achieved Profit with rapid growth in
sales and income

The revenue and sales volume of NIU has continued to deliver a
significant growth trend in Q1 2019. In the first quarter, the Company
sold 66,284 units of e-scooters globally, up 75.7% yoy. Revenues doubled
to RMB 355.2 million with an increase of 105.5% yoy. Gross margin also
indicated great improvement to 21.3% from 12.7% in Q1 2018, mainly
driven by lower raw material costs, higher retail prices and favorable
changes in product model mix and increasing revenue from accessories and
spare parts.

Q1 2019 witnessed a profitable quarter with net income RMB 12.0 million
and adjusted net income (non-GAAP) was RMB 14.6 million.

As of March 31 2019, NIU has 881 franchised stores in China and sales
network in 28 countries internationally. The Company is dedicated to
providing high-quality products and premium product experience for
customers worldwide. In March, NIU received US Federal Government
approval to sell e-scooters nationwide. The first batch of e-scooters
were already shipped and will be arrived in US soon. In addition, NIU
has entered South Korea, Colombia recently. Initial interests in those
markets are high, and the Company anticipated strong demand among those

“Our business momentum continued in the first quarter. We achieved net
income of RMB 12.0 million, a milestone for the Company that
demonstrates our ability to grow profitably”, said Dr. Yan Li, Chief
Executive Officer of NIU, “We are excited by our business prospects and
look forward to continued growth in the quarters ahead.”

Upgraded Technologies to further enable smart solutions for urban

The Company launched the new U+ and US with the upgraded smart battery
technology, NIU EnergyTM in April. Featuring more power in a
smaller, lighter form factor, NIU EnergyTM enabled an
improved powertrain, greater endurance range and longer battery
lifecycle. The Company also launched its new lifestyle category NIU AERO
with the spirit of “BEYOND SPEED”. NIU believes the high-performance
sports bicycle is greatly consistent with the healthy and positive
attitude in urban life.

In earlier Q4 2018 earnings report, NIU announced that the Company has
entered into a definitive Development Collaboration Agreement with
Volkswagen Group in Germany regarding joint development of
Micro-mobility solutions.