Press release

Numerator Announces Eric Belcher as New CEO

Numerator CEO Eric Belcher (Photo: Business Wire) 0
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Numerator CEO Eric Belcher (Photo: Business Wire)

the leading provider of intelligence for what, why and how consumers
buy, today announced the expansion of its executive team with the
appointment of Eric Belcher as CEO to drive operational and commercial
performance across the company’s broader portfolio. Dennis Moore, CEO
since 2016, an established analytics expert, will now focus exclusively
on Numerator’s rapidly growing consumer insights business as President,
Panel Solutions. The new leadership structure is designed to capture the
unique opportunity of Numerator’s Omnipanel Insights platform while
accelerating overall growth.

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Numerator CEO Eric Belcher (Photo: Business Wire)

Numerator CEO Eric Belcher (Photo: Business Wire)

“Eric joins Numerator as a seasoned leader with deep experience in high
growth companies and industries. He has helped transform businesses
through enabling technology, opening new markets, and building and
acquiring new capabilities,” said Martin Taylor, Operating Principal at
Vista Equity Partners and member of Numerator’s Board of Directors. “We
have a unique opportunity to have a major impact on an industry that is
ripe for disruption, and we look forward to working with Eric, Dennis
and the entire Numerator team to further accelerate innovation and

Belcher previously served as President and Chief Executive Officer for
InnerWorkings, a leading global marketing execution firm, from 2009 to
2018. Belcher was the key executive in building it from a small,
regional private company of $30 million in annual revenue to a global
public company with $1.2 billion in revenue and physical operations in
over 30 countries. Belcher is credited with the creation of
technology-enabled marketing execution as the industry standard. Belcher
will draw on his diverse experience and his familiarity with Numerator’s
brand customers and marketing ecosystem from his previous roles to
address dynamic market conditions and focus on exponential growth.

Belcher commented, “The combination of the Numerator customer base,
product innovation opportunity, and Vista’s commitment to growth offers
a unique opportunity to fundamentally redefine how brands understand
what and why consumers buy and the transformation of marketing research
to technology-enabled solutions. Our comprehensive view of what
influences consumer buying, coupled with the most modern platform for
understanding consumer behaviors, presents an exciting advantage and an
opportunity that I look forward to capturing.”

Moore has been focused on market research and consumer insights for most
of his career and is a recognized and well-respected industry expert.
The rapid growth in the consumer insights industry and strong market
interest in Numerator Insights has been a primary focus of Moore for the
past year. With the addition of Belcher, Moore will now increase his
focus on Numerator’s panel business.

“There is incredible demand in our consumer insights panel, and I have
been spending most of my time here because of the enormous opportunity
it represents for our clients and the company,” said Moore. “Eric
joining will help drive company performance and enable me to exclusively
focus on consumer insights, our customers, and reshaping the industry
for significant growth.”

Numerator’s Omnipanel is growing at a pace of over 200 million receipts
collected annually. The static panel has increased by 33% in the last
two years with, further growth planned by year-end 2020. Numerator has
launched 350, 150, and 11 new psychographic features, media consumptions
behaviors, and premium people groups respectively this year alone.

About Numerator

Numerator is the leading provider of omnichannel insight into what, why,
and how consumers buy — and who those consumers are. 75% of Numerator’s
Top 100 customers use multiple Numerator products. Numerator connects
omnichannel purchase data (powered by its Omnipanel) and comprehensive
path data to deliver an unmatched view of the consumer shopping and
purchase experience. Numerator is headquartered in Chicago, Illinois
with 1,400 employees in seven offices. Find out more at