Press release Eyes Exponential Growth with Migration to the commercetools Platform for its B2C and B2B Operations

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a leading commerce platform for next-generation commerce, has signed a
multi-year software license agreement with – a 90-year-old
retailer of specialty nuts, chocolates and other high-end pantry items. will consolidate its entire B2C, B2B and wholesale businesses
within the commercetools API-based commerce platform.

The pure play online retailer has already begun to migrate off its
monolithic in-house platform to commercetools, which will deliver better
control over thousands of unique products and more agility to add
segments, channels and brands as continues to grow.

The business that began as a family-owned New Jersey storefront in 1929
has evolved into a go-to online destination for nuts, dried fruit,
superfood and a variety of snacks, with a staggering 4,000 unique SKUs
sold to a growing audience of fans around the globe. takes
pride in selling only the highest-quality products by running its own
supply chains and distribution centers and by producing a large number
of SKUs in-house.

“We pride ourselves on the quality of our products and the excellent
customer service we deliver,” said Alex Shiferman, vice president of
technology at
“To continue serving our customers and
accommodating the growth we anticipate, we needed a commerce technology
platform with agility, resiliency and future-proofing.
Moving to
the commercetools commerce platform gives our technology, merchandising
and marketing teams the foundation they need to continue to grow our

The company built its own commerce platform when it first went online 20
years ago, but over time the platform became cumbersome and difficult to
modify quickly. Modernizing the commerce platform became a
necessity in order to compete with online giants like Amazon who already
utilize APIs and microservices to deliver speed and agility in their
commerce platforms. The cloud-native, API-based commercetools platform
appealed to because it would allow the company’s engineers to
make updates and releases significantly faster, which ultimately will
allow it to expand the current core business, as well as drive future
business needs.

“To keep up with online leaders like Amazon, retailers must be fast
and flexible to launch offers and connect with customers across all
channels,” said Dirk Hoerig, CEO of commercetools. “The transition to a
modern commerce architecture will allow the tech team to make
updates and releases faster; thus enabling expansion of their current
We look forward to accompanying this traditional
retailer along the path to next generation commerce,” added Dirk.

Mr. Shiferman will share how continues its transition from a
small family business to multi-million-dollar online retailer by
modernizing not just its technology, but the entire organization in an
upcoming webinar on May 16th titled: “Who’s Minding the
Digital Store? How to align teams when technology is in charge.” Alex
will be joined by Jeffrey Liss, Director of Connected Commerce at KPMG. Register
> .

About commercetools

commercetools is a next-generation software technology company that
offers a true cloud commerce platform, providing the building blocks for
the new digital commerce age. Our leading-edge API approach helps
retailers create brand value by empowering commerce teams to design
unique and engaging digital commerce experiences everywhere – today and
in the future. Our agile, componentized architecture improves
profitability by significantly reducing development time and resources
required to migrate to modern commerce technology and meet new customer
demands. It is the perfect starting point for customized microservices.
for more information.