Dating back to 2014, Verizon Wireless, the nation’s largest wireless
network, was the title sponsor of INDYCAR racing’s flagship series.
INDYCAR is the premier open-wheel racing league in North America with
over 15 races annually.
Early on in the partnership between Verizon and INDYCAR, Verizon engaged OMNIGON,
a specialist in the thinking, design, development and delivery of
experiences that engage global audiences, to partner on the design and
development on its entire suite of mobile products and applications. The
first iteration of apps coincided with the launch of the 2016 season. In
a first, the products launched on all ninety-four of Verizon’s devices
on the market simultaneously.
While the product suite was enhanced in advance of each subsequent
season, highlights of the experiences included:
- Incorporation of Multicast LTE video delivery into the user experience
- Streamlined integration of multiple live data feeds
3D live view of all races into the apps, enabling fans to feel they
were a part of the racing experience
- In-car camera feeds and radio broadcasts
Ability for fans to select their favorite driver for immediate access
to their specific highlights and interviews
“We are thrilled to have worked with Verizon as their technology partner
throughout the duration of their partnership with INDYCAR,” said Igor
Ulis, Chief Executive Officer, OMNIGON. “In partnership with Verizon, we
were able to create meaningful experiences that were in the hands of
global motorsports fans, leveraging the latest technologies each year.
We are incredibly proud of what we were able to deliver with Verizon
which enabled us to deliver an unparalleled user experience for
Among the metrics that illustrate the engagement’s success include:
- Subscriber base doubled between 2016 and 2018 seasons
App engagement increased 400% year-over-year during the 2017
Indianapolis 500, the sport’s flagship race
Throughout the duration of the engagement, drivers themselves would
routinely comment on social media about the apps. Additionally, at the
end of the 2018 season, INDYCAR released a ‘Thank
you Verizon’ video which featured footage of the apps.
OMNIGON, an Infront Sports & Media company, is a team of digital
strategists, artists, and technologists working exclusively in digital
content delivery in the sports and entertainment industry. Since its
founding in 2008, OMNIGON has established itself as a market leader,
focused on helping clients achieve returns on the digital investments
they’ve made. Headquartered in New York and with teams in Los Angeles,
London, Toronto, Kiev and St. Petersburg, we work with celebrated,
global brands including the PGA TOUR, Legends Hospitality, NASCAR, the
United States Golf Association (USGA), Chelsea F.C., the Federation of
the International Basketball Association (FIBA) and countless others.
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