Press release

Optimizely Named a Leader in Feature Management and Experimentation by Independent Research Firm

Sponsored by Businesswire

Today, leading digital experience platform provider, Optimizely (formerly Episerver), announced that it was named a leader in The Forrester Wave™: Feature Management And Experimentation, Q2 2021.

In this report, Optimizely has the largest market presence score. Optimizely received “differentiated” scores in the following criteria: experimentation, audience targeting, and vision.

“For brands to be successful, they must be able to test and optimize the experiences they are trying to deliver,” said Justin Anovick, Chief Product Officer of Optimizely. “We believe being named a leader in this New Wave evaluation validates the strength of our experimentation and feature delivery capabilities. When combined with our leading solutions for content, commerce, personalization, and data, Optimizely customers are armed with a powerful DXP that unlocks digital potential.”

In Optimizely’s vendor profile, the Forrester report noted that “Optimizely comes from traditional A/B testing for marketing but also serves application development teams with a full stack offering. This delivers both experimentation and leading analytical capabilities with patented analysis algorithms.” It also states that “Optimizely customers are very happy with its security, privacy, and customer support. They report that they are satisfied with all major capabilities related to experimentation.”

This latest recognition follows a wave of recent momentum, including the company’s acquisition of customer data platform (CDP) Zaius and its strategic rebrand from Episerver to Optimizely – further strengthening its digital experience leadership. Optimizely was also named a Leader earlier this year in The Forrester Wave™: Agile Content Management Systems (CMSes), Q1 2021.

With purpose built recommendation engines for content and products paired with a best-in-class web experimentation platform that’s deployable on any Content Management System or Commerce platform, Optimizely’s Optimization-as-a-Service is designed to deliver the best digital experience.

To learn more about Optimizely’s industry-leading experimentation capabilities, visit our website and download this report.

About Optimizely

At Optimizely (Episerver), we’re on a mission to help people unlock their digital potential. With our leading digital experience platform (DXP), we equip teams with the tools and insights they need to create and optimize in new and novel ways. Now, companies can operate with data-driven confidence to create hyper-personalized experiences. Building sophisticated solutions has never been simpler. Optimizely’s 900+ partners and 1100+ employees in offices around the globe are proud to help more than 9,000 brands, including Toyota, Santander, eBay, KLM and Mazda, enrich their customer lifetime value, increase revenue and grow their brands. Learn more at