Orion Advisor Solutions refuses to rest on its laurels as an end-to-end wealthtech powerhouse. Driven by a focus on improving outcomes in the advisor-client relationship, the fast-growing firm has announced its acquisition of HiddenLevers, a leading and first-to-market platform for risk analysis, investment process, and executive oversight in the wealth and asset management space.
Founded in 2009 by bootstrappers Raj Udeshi and Praveen Ghanta, HiddenLevers will bring its standout portfolio stress-testing to Orion’s platform, along with industry-leading investment proposals and workflows on model construction and improvement. Orion will add HiddenLevers to its best-in-class solutions, cementing its status as the premier provider of the tech-enabled fiduciary framework that boosts financial advisors’ capacity to Prospect, Plan, Invest, and Achieve within a single, connected digital experience.
“It’s time for tech providers to shift focus to solving investor problems, not just investment problems. The client experience needs to connect planning and investing to the discussions investors care about,” said Eric Clarke, Founder and CEO of Orion. “HiddenLevers goes beyond a single-number risk analysis approach and instead, builds applications that consider a broad palette of potential economic events – essential for protecting the fiduciary sensibility of Orion customers. Our acquisition of HiddenLevers adds significant value for investment committees looking to improve allocation models, and also for advisors looking to mitigate panic selling.”
HiddenLevers’ disruptive applications will now become part of Orion’s core technology platform, enabling advisors to win new business and dispel investor uncertainties by magnifying the ability to generate proposals tailored to clients’ specific needs. Within Communities, Orion’s open architecture model marketplace, advisors will be able to see how blending models and strategies will affect an investor’s overall risk profile.
“Orion brings scale to our pace-setting functionality, and their approach to a tech-enabled advisor-client relationship matches our vision,” said Praveen Ghanta, HiddenLevers Founder and CEO. “Orion has always supported our tech innovations and thought leadership, so the combined vision will be unstoppable.”
Orion also plans to embed HiddenLevers’ capabilities within its business intelligence and compliance solutions. The ability to stress-test every account in a firm’s book of business will give the C-suite at wealth management firms deeper insights into revenue, risk, IPS drift, and advisor performance, while also helping firms facing regulatory scrutiny. M&A deal analytics will provide critical intel to RIA consolidators on the hunt.
Additionally, as the lines blur between wealth and asset management, Orion sees HiddenLevers as a critical solution that will lift its turnkey asset management platform beyond the competitive fray.
“Orion and HiddenLevers have the potential to deliver the industry’s leading tech-powered TAMP,” said Raj Udeshi, HiddenLevers Founder and Chief Revenue Officer. “We are combining Orion’s TAMP infrastructure with our BI dashboards, portfolio insights, UMA client experience, and nimble development team. Working together, we can deliver on this vision quickly.”
With APIs and deep integrations already in place, and committed joint customers giving feedback, the combined platform experience is expected to come to market quickly. Both Raj Udeshi and Praveen Ghanta will join Orion’s leadership team after the deal is finalized, and HiddenLevers employees will now call Orion home. Additional transaction details will not be disclosed.
PJT Partners acted as sole financial advisor to HiddenLevers. Morris, Manning, and Martin LLP acted as legal advisor to HiddenLevers.
About Orion Advisor Solutions
Orion Advisor Solutions is the premier provider of the tech-enabled fiduciary process that transforms the advisor-client relationship by enabling financial advisors to Prospect, Plan, Invest, and Achieve within a single, connected, technology-driven experience. Combined, our brand entities, Orion Advisor Tech, Orion Portfolio Solutions, Brinker Capital Investments, and CLS Investments, create a complete yet modular offering that empowers firms to attract new clients seamlessly; connect goals more meaningfully to investment strategies and outcomes, and ultimately track progress toward each investor’s unique definition of financial success. As a result, Orion supports more than 2,200 advisory firms with $1.4 trillion in assets under administration and an additional $48 billion of combined platform assets (Orion Portfolio Solutions and Brinker Capital) on the open architecture TAMP, making Orion the platform of choice for all growth-focused advisory firms looking to strengthen their client relationships, gain a competitive edge in a crowded marketplace, and build strong, profitable businesses. Learn more at www.orion.com.
HiddenLevers is a fintech platform engaged in digital transformation for all participants in the wealth + asset management supply chain. Multiple product lines join together to deliver solutions for investment process, business intelligence, risk analysis, executive oversight, economic research, and unparalleled client experience. Celebrating 11 years and nearly $600 billion in platform assets, HiddenLevers is headquartered in Atlanta, with 100% of its team based in the USA.