Brands, a leading mobile device accessories and technology company,
today announced the appointment of Anne “Petey” McKnight as vice
president of marketing.
McKnight will direct the company’s marketing efforts and dotcom
initiatives for the Gadget Guard, Black Ice and alara brands, working to
catapult these brands to similar success as Xfinity Mobile, Samsung and
Sprint. As a member of the executive team, she will craft messaging and
go-to-market strategies for the company’s device protection products
along with its innovative RF radiation reduction solutions, both
domestically and internationally.
“We hired Petey because we want her experience and leadership to guide
us through the launch of some incredible innovations we have planned in
the mobile device market over the next couple of years,” said Gentry
Jensen, CEO for Penumbra Brands. “Her knowledge of the mobile landscape
and her track record of success will help Penumbra Brands continue to
win nationally and internationally.”
McKnight brings extensive marketing experience in the wireless industry
with a proven ability to successfully launch new generations of wireless
products and services with on-point messaging, integrated product
launches, and channel promotions. Most recently, McKnight served as vice
president of marketing for Xfinity Mobile, where she led the brand
development and launch at Comcast. That launch gained more than 200,000
customers in less than 4 months and more than 1 million customers by the
end of its first year, winning multiple national marketing and
At Samsung Telecommunications America, she and the marketing team grew
revenue five-fold from 2009 to 2014 and built Samsung into a top 10
brand worldwide. McKnight was the marketing leader on the launch of the
Samsung Galaxy S 3, 4, and 5 and several other iconic brands, changing
paradigms of the industry.
McKnight also spent 11 years at Sprint PCS in executive roles, including
director of strategic planning and as one of the company’s first
directors of consumer marketing. She pioneered the idea of Sprint PCS
Free & Clear, which helped Sprint PCS reach $10 billion in revenue. She
also led marketing efforts for the launch of text messaging and Wireless
Web, both industry firsts in the U.S.
“I look forward to helping establish Penumbra as an industry innovator
in creating mobile device accessories and stepping forward as the
category leader in protection from cell phone radiation,” McKnight said.
“I’m excited about the future of our unique products for mobile devices
as well as advancing Penumbra Brands’ initiatives around the education
of implications of mobile phone RF frequencies and the implementation of
For more information, visit PenumbraBrands.com.
About Penumbra Brands
Brands offers and supports products that improve the performance,
aesthetic and lifespan of mobile devices while increasing retailer
profitability and customer peace of mind. We are the innovation leader
in our industry sector, delivering products that protect and enhance our
customers’ devices. We are progressively raising the bar for the safe
and healthy use of mobile devices by continually developing new
technology, materials and products.