Press release

Pepperdine Graziadio Partners with Internet Marketing Association to Explore Innovation and the Post-Pandemic Rebound at the IMPACT 20 Virtual Conference

Sponsored by Businesswire

Pepperdine Graziadio Business School announced today a partnership with the Internet Marketing Association (IMA) as title sponsor of the massive virtual conference, IMPACT 20, taking place on Friday, October 2nd. The event, with tens of thousands of anticipated attendees, will feature notable Pepperdine Graziadio alumni as conference speakers alongside industry luminaries from major technology and internet firms. The Graziadio School will also give $80,000 in scholarship awards to four to-be-selected recipients. As a bonus, Pepperdine will host an exclusive special post-event session focused on media, entertainment and sports.

As businesses globally continue to evolve and adapt to the challenges of 2020, IMPACT 20 brings together renowned digital experts to facilitate discussions around a revitalized approach to adversity, while identifying new markets, business practices, and conceptual frameworks to build and deploy innovative solutions. Graziadio alumni speakers showcased at the event include Peter Coffee, VP of Strategic Research at Salesforce; Joshua Taub, COO of Activision Blizzard (sponsor); and Ned Curic, VP of Alexa Automotive at Amazon. IMPACT 20 will also feature speakers from internet industry leaders including Google (sponsor), Microsoft, Anduril Industries/Oculus VR, MGM, Newscorp, Irvine Company and Evite.

“This convening of experts and attendees from around the globe aligns with our vision to explore cutting-edge internet business concepts in the midst of a pandemic and reimagine our world and the dynamic role of business therein,” said Deryck J. van Rensburg, Dean of Pepperdine Graziadio Business School. “We’re also encouraging attendance for individuals of all backgrounds with an interest in furthering their careers in business and will be awarding generous merit scholarships to winners drawn from attendees.”

Pepperdine Graziadio will award $20,000 scholarships to four qualifying participants in the virtual conference upon acceptance to an on-site or online Pepperdine Graziadio degree program. As an added bonus, attendees will be entered to win a Tesla and more than $100,000 in merchandise as a part of an exclusive event giveaway. IMA will also strive to make history in the Guinness Book of World Records for the largest attendance for a virtual marketing conference.

“In these unprecedented times, innovation and technology are enabling us to deliver a record-breaking, all-digital conference experience to tens of thousands of people who want to experience the latest and greatest ideas and applications,” said Sinan Kanatsiz, Founder and CEO of marketing communications firm KCOMM and Chairman and Founder of the Internet Marketing Association. “Working with Pepperdine Graziadio will also give attendees a front row seat with thought leaders from around the world and an opportunity to take learning to the next level.”

To register for this no-cost, exciting event, click here.

The Graziadio School will also hold a bonus virtual event on Thursday, November 19th, 2020 at 12 noon Pacific Time to explore the breakthrough ideas driving the future of entertainment, media and sports. The event will be hosted by Pepperdine Graziadio School professor and Forbes contributor Nelson Granados and will be moderated by Eric Iverson, CTO Global Media & Entertainment Vertical, Amazon Web Services. Featured panel members are Quincy Newell, CEO, TwentyOne14 Media and Alicia Jessop, Associate Professor of Sport Administration, Pepperdine University Seaver College. To register for this exclusive event, click here.

Pepperdine Graziadio Business School and the IMA are also joining forces to create unique programs geared towards helping recent graduates and alumni find employment opportunities with internet-related organizations. The Career Opportunity Exchange is a new program that breaks the traditional model on how recruiters and prospective employees network and discover jobs and new talent.

About Pepperdine University Graziadio Business School

For more than 50 years, the Pepperdine Graziadio Business School has challenged individuals to think boldly and drive meaningful change within their industries and communities. Dedicated to developing Best for the World Leaders, the Graziadio School offers a comprehensive range of MBA, MS, executive, and doctoral degree programs grounded in integrity, innovation, and entrepreneurship. The Graziadio School advances experiential learning through small classes with distinguished faculty that stimulate critical thinking and meaningful connection, inspiring students and working professionals to realize their greatest potential as values-centered leaders. Follow Pepperdine Graziadio on Facebook, Twitter, Instagram, and LinkedIn.