Press release

Perfect Corp. Partners with Henkel’s New Direct-to-Consumer Brand Better Natured™ for a Personalized Hair Color Virtual Try-On Shopping Experience

Sponsored by Businesswire

Perfect Corp., the leading beauty tech solutions provider and creator of the YouCam Makeup app, partners with a Henkel DTC hair color brand Better Natured™ to introduce an innovative virtual hair color try-on solution on the brand’s website. The virtual try-on tool is powered by Perfect Corp.’s advanced AI technology and allows online shoppers to first take a professional-level hair color quiz and then try on their recommended hair color shade in real time using any device with a camera. With just a few taps, consumers can also browse through the brand’s 26 vibrant hair color shades ranging from classic neutrals like black, brown and blonde to bolder shades like silver and blue. The hyper-realistic virtual try-on solution developed by Perfect Corp. so closely mimics the effects of a physical product try-on that consumers can be confident they are making the right purchase decision.

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Consumers can try multiple hair color shades before they buy. (Photo: Business Wire)

Consumers can try multiple hair color shades before they buy. (Photo: Business Wire)

“Consumers can also customize their shade live on the site with a personalization tool that enables them to mix shades themselves, making it lighter, darker or adding an additional tone for a truly personalized formula. These innovative tools take the guesswork out of finding the right product before making a purchase, and put the power of choice and creativity directly in the hands of the consumer,” says Michelle Ryan, Head of Marketing for Better Natured.

“AR+AI beauty technology has the potential to transform and completely reimagine customer experience,” said Perfect Corp. CEO and founder, Alice Chang. “We’re excited to partner with Better Natured™ to introduce the innovative virtual hair color try-on solution that will not only revolutionize the way the brand can reach out to consumers, but will also allow beauty shoppers to instantly test a rainbow of color options before committing to one in real life.”

The tool is now live and can be experienced at the end of the Better Natured™ hair color quiz.

About Henkel in North America

In North America, Henkel operates across its three business units: Adhesive Technologies, Beauty Care, and Laundry & Home Care. Its portfolio of well-known consumer and industrial brands includes Schwarzkopf® hair care, Dial® soaps, Right Guard® antiperspirants, Persil®, Purex®, and all® laundry detergents, Snuggle® fabric softeners as well as Loctite®, Technomelt® and Bonderite® adhesives. With sales of around 6 billion US dollars (5 billion euros) in 2019, North America accounts for 26 percent of the company’s global sales. Henkel employs approximately 9,000 people across the U.S., Canada and Puerto Rico. For more information, please visit, and on Twitter @Henkel_NA.

About Perfect Corp.

With over 900 Million downloads globally, Perfect Corporation is dedicated to transforming how consumers, content creators and beauty brands interact together through AI and AR technologies. Our experienced team of engineers and beauty aficionados are pushing the frontiers of technology to create the beauty platform of the future – a fluid environment where individuals express themselves, learn the latest about fashion and beauty, and enjoy instant access to the products from their favorite brands. To discover expert beauty tech insights and unlock powerful ROI secrets, read our Complete Guide to Beauty Tech.

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About Better Natured™

Better Natured™ gives YOU the power to experiment with professional-level hair care and color that delivers clean formulas and “OMG” results. We do it by choosing a synergistic blend of naturally-derived* ingredients plus purely-science synthetics that work together to deliver high-performance, salon-gorgeous results because we know that there’s no point in “natural” if it leaves your locks looking blah. (Hey, we’re just being honest. It’s kind of our thing!) For more information, visit

Better Natured official website:

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All companies and product names mentioned herein are for identification purposes only and are the sole property of their respective owners. Copyright © 2021 Perfect Corp. All rights reserved.