the leader in using AI to generate high-performance language for
enterprise communications, was recently mentioned in the “Where Are They
Now?” in Gartner’s latest “Cool Vendors in AI for Marketing” report.
Gartner analysts Andrew Frank, Mike McGuire and Jason McNellis noted in
their October 8, 2019 report that, “AI thrives in conditions where there
is an abundance of cause-and-effect data, a large number of possible
actions, and little time to analyze complex decisions. Marketers
routinely struggle with these kinds of conditions, so marketing is
fertile ground for AI solutions.”
Since 2016, Persado’s client roster has expanded to include more than
250 of the world’s leading brands, including JPMorgan
Earlier this month, Persado was also selected as one of only 12 premier-level
partners in the Adobe Exchange Partner Program, following a rigorous
“We’re still at the tip of the iceberg of what AI and natural language
processing technologies can do to improve the ways organizations craft
language that resonates and is personalized to their various
stakeholders,” said Alex Vratskides, co-founder and CEO of Persado.
“Data-guided companies around the world are realizing the power that
comes from choosing the right words with mathematical certainty and
being able to correlate word choice to meaningful increases in
stakeholder engagement and revenue.”
To date, Persado has helped its clients generate a total of more than
$1.5 billion in incremental revenue. On average, marketing
communications created by Persado experience more than a 40% uplift in
conversions and a 68% improvement in click-through rates.
A complimentary copy of the Gartner 2019 Cool Vendors in AI for
Marketing report is available here.
Gartner does not endorse any vendor, product or service depicted in
its research publications, and does not advise technology users to
select only those vendors with the highest ratings or other designation.
Gartner research publications consist of the opinions of Gartner’s
research organization and should not be construed as statements of fact.
Gartner disclaims all warranties, expressed or implied, with respect to
this research, including any warranties of merchantability or fitness
for a particular purpose.
Persado is the AI platform of reference for the choice of words for the
enterprise. By unlocking the power of words, companies win every
customer moment, experiencing dramatic new levels of brand engagement
and revenue performance. Leading global brands rely on Persado to
generate content in a dramatically new way to unlock the power of words
and emotionally engage consumers, one by one, moment by moment at scale.
The Persado platform uses data science, computational linguistics, and
machine learning to generate the perfect message by leveraging the
world’s most advanced language knowledgebase of more than one million
tagged and scored words and phrases. Companies can gain full visibility
with quantifiable results and data-driven insights to identify the
trends and language that wins every moment in the customer journey while
ensuring the message always reinforces brand voice.