Press release

Persona Identity Verification Rebrand Highlights Unique People-First, Privacy-Centered Approach

Sponsored by Businesswire

Persona, the all-in-one online identity verification (IDV) startup, today announces its rebrand to articulate Persona’s unique privacy-centric, people-first approach to online identity verification.

“For far too long, IDV providers have taken a cumbersome manual approach that doesn’t consider the end user’s experience and is not designed to safeguard their information,” said Persona CEO Rick Song. “Our rebrand outlines the people-first approach we’re taking at Persona, where the end user’s experience, including the privacy and security of their data, is top of mind throughout the design of our platform. We’re focused on helping people quickly, painlessly and securely verify that they are who they say they are, fostering a safer and more secure internet.”

People-first approach results in better security

As online banking, marketplace transactions and account recovery use cases all continue to grow, online Identity Verification must be as quick and easy as possible for users while protecting their sensitive information. With these interests in mind, Persona set out to build a comprehensive Identity Verification platform that, unlike incumbent solutions, puts privacy, security and end-user experience at the heart of its product.

Incumbent IDV solutions often deploy a network of humans located around the world to manually review each person’s personally identifiable information (PII). Persona limits access to sensitive consumer data by ensuring that its identity verification solution is fully automated, with no humans in the loop. Moreover, identification documents, selfie videos, and other provided information are analyzed in real-time, allowing individuals to receive their results instantaneously through a simple and painless process.

Configurable and customizable for every use case

From live selfies to government-issued IDs to database lookups, Persona offers a comprehensive suite of fully-automated identity verification components with worldwide coverage (192 countries and 8 languages) that can be configured, themed, and branded to create custom-tailored flows to cover any use case. With a drop-in widget that can be integrated in less than 10 lines of code, Persona handles the complexities of securely collecting, verifying, and managing sensitive personal information, so its customers can stay focused on building their products.

About Persona

Persona is the all-in-one identity verification company that’s building the identity layer for the internet. Persona’s mission is to allow organizations to put their customers first by providing them with the best identity solution for their particular needs, while also providing consumers with a delightful and secure experience. Persona is headquartered in San Francisco, CA. For more info go to Persona.