Phunware, Inc. (NASDAQ: PHUN) (the “Company”), a fully-integrated enterprise cloud platform for mobile that provides products, solutions, data and services for brands worldwide, today announced the addition of landmark routing capabilities to its Location Based Services, allowing apps to display navigation instructions in a more user-friendly manner.
Elements of map data such as waypoints and Points of Interests (POIs) are now configured as landmarks which enable directions to be provided with visual landmarks. For example, directions will display “Turn left at the front desk,” instead of “Turn left in 20 feet.”
With the addition of Landmark Routing, turn-by-turn directions now provide an added layer of context to end users – allowing them to reference familiar objects such as water fountains and escalators along their route to more easily find their way. Referencing landmarks also provides a more human experience in delivering directions by keeping users top of mind.
“Research has shown that incorporating landmark information into a turn-by-turn navigation experience is more effective and ultimately provides a superior user experience,” said Matthew Lindenberger, EVP of Product and Engineering of Phunware. “We are proud to continually enhance our award-winning platform and Location Based Services capabilities, enabling our customers to create engaging end user experiences.”
Developers can conveniently access the Landmark routing sample code for both Android and iOS as to eliminate the need to build and design completely new custom interfaces from the ground up, as well as allow them to add features to their organization’s specific needs.
For more information on the implementation of landmark based routing, visit the Phunware Documentation Portal.
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About Phunware, Inc.
Everything You Need to Succeed on Mobile — Transforming Digital Human Experience
Phunware, Inc. (NASDAQ: PHUN), is the pioneer of Multiscreen-as-a-Service (MaaS), an award-winning, fully integrated enterprise cloud platform for mobile that provides companies the products, solutions, data and services necessary to engage, manage and monetize their mobile application portfolios and audiences globally at scale. Phunware’s Software Development Kits (SDKs) include location-based services, mobile engagement, content management, messaging, advertising, loyalty (PhunCoin & Phun) and analytics, as well as a mobile application framework of pre-integrated iOS and Android software modules for building in-house or channel-based mobile application and vertical solutions. Phunware helps the world’s most respected brands create category-defining mobile experiences, with more than one billion active devices touching its platform each month. For more information about how Phunware is transforming the way consumers and brands interact with mobile in the virtual and physical worlds, visit https://www.phunware.com, https://www.phuncoin.com, https://www.phuntoken.com, and follow @phunware, @phuncoin and @phuntoken on all social media platforms.