Press release

Playmaker Commences Trading on the TSXV and Appoints New Executive Officer

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Playmaker Capital Inc. (“Playmaker” or the “Company”) (TSX-V: PMKR), the Toronto-based, newly-listed digital ecosystem for sports fans, is pleased to announced that trading in its common shares on the TSX Venture Exchange (the “TSXV”) will commence today at 9:30 a.m. under the ticker symbol “PMKR”. Playmaker is also pleased to announce the appointment of Jake Cassaday as Chief Operating Officer. Mr. Cassaday was previously a Partner at Relay Ventures, a prominent North American venture capital fund and lead investor behind Playmaker.

Playmaker has a mission to aggregate an ecosystem of engaged sports fans that will be monetized with sports betting companies, blue chip advertisers, leagues and teams. Playmaker’s vision is to apply an intentional and thoughtful approach to becoming a strategic aggregator of sports fans, the true lifeblood of the sports betting industry.

As previously announced, in April 2021, Playmaker completed its first acquisition, Futbol Sites, a leading digital sports media group connecting brands and sports betting operators to millions of fans in Latin America and the U.S. Playmaker anticipates making further acquisitions focused on brands with high-quality assets and solid management teams with a demonstrable track record for sustained growth and profitability.

Playmaker is led by an experienced management team that is well positioned to achieve the goals set out for the organization. In executive officers, Jordan Gnat (Chief Executive Officer), Jake Cassaday (Chief Operating Officer), Mike Cooke (Chief Financial Officer) and Federico Grinberg (Executive Vice President), Playmaker has decades of transaction and industry experience in both the digital media and sports betting sectors. The board of directors is led by Chair Maryann Turcke, currently serving on the board of directors of the Royal Bank of Canada, and previously Chief Operating Officer of the National Football League (NFL) and President of Bell Media.

“Today marks the next step in Playmaker’s journey to become a global player in digital sports media. We will leverage our experienced management team and exceptional board of directors to bring great value to our shareholders,” commented Jordan Gnat, Chief Executive Officer of Playmaker. “These are exciting times in the early life of Playmaker. Our mission is to build an ecosystem of assets that will provide sports fans and our clients with outsized value. We are beginning from an already-profitable position, and now we welcome Jake Cassaday as Chief Operating Officer.”

“To be joining Playmaker, fresh on the heels of a go-public, and ready to scale through both organic and acquisitive growth, is hugely exciting for me,” added Jake Cassaday. “Playmaker connects my passions for sports, technology, and media, and allows me to leverage my experience to support the Playmaker growth engine and build a lasting company in the sports media arena.”

Before joining Playmaker, Mr. Cassaday enjoyed a six-year tenure at Relay Ventures where he served on the board of directors of several high-growth companies, and as an advisor to startup accelerators, including Techstars and the Future of Sport Lab. Mr. Cassaday has been heavily involved with Playmaker since its inception, helping to build out its strategy, raise capital, and carry out initial acquisitions. He holds an MBA from the University of Toronto’s Rotman School of Management and a BA from McGill University.

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ABOUT PLAYMAKER

Playmaker (TSX-V:PMKR) is a digital sports media company that lives at the intersection of sports, gambling, media and technology. Playmaker is building a collection of premier sports media brands, curated to deliver highly engaged audiences of sports fans to sports betting companies, leagues, teams and advertisers.

FORWARD-LOOKING STATEMENTS

This news release contains a number of forward-looking statements, including, but not limited to, statements about the Company’s future plans and intentions. Forward-looking statements are not historical facts. Forward-looking statements involve risks, uncertainties, and other factors that could cause actual results, performance, prospects, and opportunities to differ materially from those expressed or implied by such forward-looking statements. These factors should be considered carefully and readers should not place undue reliance on the forward-looking statements. Although the forward-looking statements contained in this news release are based upon what management believes to be reasonable assumptions, the Company cannot assure readers that actual results will be consistent with these forward-looking statements. These forward-looking statements are made as of the date of this news release, and the Company assumes no obligation to update or revise them to reflect new events or circumstances, except as required by law.

Neither the TSXV nor its Regulation Services Provider (as that term is defined in the policies of the TSXV) accepts responsibility for the adequacy or accuracy of this release.