Predictive analytics is finding numerous applications across industries. As such, the role of predictive analytics in helping businesses identify security threats has taken center stage. Quantzig recently conducted a survey to understand the concerns around cybersecurity, which revealed that more than 70% of organizations were facing huge financial loses due to data breaches.
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Predictive analytics leverages a combination of historical data and statistical algorithms to gauge future outcomes, monitor network activity, and report real-time data. This empowers businesses to monitor threats and cyber attacks in real-time without needing to know the attack’s exact signature, thereby filling the current gap that exists in fraud detection and prevention. Besides, predictive analytics can also help detect irregularities in traffic flow and data, notifying businesses even before the attack occurs.
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Predictive analytics will redefine the cybersecurity landscape
In the current business scenario, signature-based cybersecurity solutions still play a pivotal role in data security. But businesses today are slowly catching up with the trends and are now moving into the realm of advanced cybersecurity that leverages techniques and methodologies that match the levels of increasingly sophisticated hackers. As such, it is evident that in the future, organizations can devise a hybrid data security model by integrating the efforts of both bots and humans, wherein bots will be deployed solely for identifying irregularities. In contrast, humans can focus on patching, fortifying, and protecting the data management system.
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With a huge clientele, which ranges from CEOs to BU heads of Fortune 500 companies, we have played an active part in improving business outcomes of retailers globally. Our expertise and domain knowledge also reflects in the number of projects we’ve worked on and the results that have prompted businesses to engage with us on an ongoing basis, making us the most preferred analytics partner for leading businesses across Europe and North America.
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About Quantzig
Quantzig is a global analytics and advisory firm with offices in the US, UK, Canada, China, and India. For more than 15 years, we have assisted our clients across the globe with end-to-end data modeling capabilities to leverage analytics for prudent decision making. Today, our firm consists of 120+ clients, including 45 Fortune 500 companies. For more information on our engagement policies and pricing plans, visit: https://www.quantzig.com/request-for-proposal
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