Data-privacy software innovator Privitar today announced the appointment of Bob Canaway as its Chief Marketing Officer (CMO). He will be based in Privitar’s Boston office.
Canaway will lead Privitar’s marketing and communications strategies and initiatives, including branding, demand generation, product marketing, media relations and strategic communications.
Privitar CEO Jason du Preez said: “We are delighted to have Bob join us in this pivotal position. He has the leadership skills, as well as the marketing experience and expertise we need to establish Privitar as a global brand in data-privacy software, which enables organizations to innovate and leverage data while safeguarding their customers’ sensitive personal information.”
Canaway said: “Privitar’s powerful data-privacy software helps organizations do two very important things – allow comprehensive data usage and preserve customers’ data privacy. Our job now is to intensify our focus to create more awareness on the unique dual value that Privitar delivers. We believe we have significant growth potential today because consumers throughout the world are increasingly protective of their data privacy and because companies are looking to seize every opportunity to unlock the value of customer data and drive their businesses forward.”
Accel, a venture capital firm that works with startups in seed, early and growth-stage funding, recently invested $40M in Privitar to accelerate its global expansion.
Canaway noted that “Accel leading the Series B round demonstrates the potential of the data-privacy market. Their investment is an encouraging signal that they believe we will emerge as a dominant force in the market.”
Over the last two decades Canaway has built a strong record of strategic marketing leadership and success with both fast-growing startups and established companies.
Prior to joining Privitar, Canaway was CMO at BlackDuck Software, an open source security company, where he was part of an executive team that led the company to a highly successful exit in 2017. In early 2015, Canaway headed the repositioning of Black Duck from an open source compliance/audit company to an open source application-security company. The company was the acknowledged global category leader when it was acquired by Synopsys, Inc. nearly three years later.
Canaway previously held senior marketing and leadership roles at Nuxeo, Ektron, AspenTech, Tibco and Intel. He started his career as a software engineer.
Privitar provides data-privacy software to companies and public sector organizations around the world to protect sensitive data and enable the safe and ethical use of data for insight. Privitar was established in 2014 with headquarters in London. The business expanded overseas in 2018 and 2019, opening offices in New York, Boston, Paris, Munich and Singapore.
Privitar raised $40m in a Series B funding round led by Accel in June 2019. Privitar also raised $16m in a Series A funding round in July 2017, with support from existing investors IQ Capital, 24 Haymarket and Illuminate Financial and new funding from Partech, CME Ventures and Salesforce Ventures.