Progress Partners, a Boston and New York-based M&A advisory firm, is pleased to announce that it has advised RevX on its platform and business assets sale to Affle. The acquisition of RevX, recently rated #4 in the shopping category and #5 in the non-gaming category (AppsFlyer Global Retargeting Index, July – December 2018), strengthens Affle’s foothold in retargeting, a key advertising market for mobile applications and e-commerce companies.
RevX is a self-serve programmatic platform that has a strong presence in APAC and Southeast Asia. Advertisers use RevX platform to acquire new users and retarget their existing users to deliver subscriptions and purchases far more effectively than they could by themselves.
Affle is a global technology business that unifies the fragmented ad tech ecosystem by providing an end-to-end integrated platform for mobile marketing powered by consumer intelligence algorithms. Combined with Affle’s other recent acquisitions, including Vizury Commerce, Affle has strengthened its position in the mobile marketing business globally. “With this acquisition, we see significant synergies and are confident that when we layer the RevX platform with our DMP-based audience intelligence and mFaaS-based ad fraud filters, we will be able to boost the ROI of the platform significantly. Also, we are very excited by the self-serve features of the RevX platform and believe that this could help us drive the adoption of programmatic advertising amongst fast-growing industry segments,” said Anuj Khanna Sohum, Chairman, MD and CEO of Affle.
The RevX platform is designed to drive performance and brand engagement through programmatic, personalization and data science. The technology used on the RevX platform will further strengthen Affle’s consumer intelligence driven mobile marketing platform.
The M&A advisory team from Progress Partners, which acted as financial advisor to RevX in the U.S. transaction, was led by Senior Managing Director Christopher Legg and Managing Director Jeff Coon. Jeff Coon reflected on the growth potential for RevX from the transaction, “As both a prior client and partner of RevX I’ve continued to be impressed by the company and their ability to deliver results to both small and very large marketers. Combining their retargeting with Affle’s strong data management and performance advertising tools yields a truly comprehensive mobile advertising platform.”
RevX is a mobile only self-serve programmatic platform to drive new user acquisition and grow retargeting & re-engagement-based transactions for marketers. The RevX platform delivers highly personalized ads based on deep insights into user’s browsing behavior. It leverages vast amounts of data and a predictive software algorithm to optimize marketing spend. The RevX platform provides unparalleled reach through mobile programmatic exchanges and leading social channels. Mobile marketers use RevX solutions to increase retention rates and engage their mobile users with personalized messages. The platform is used by several e-commerce and mobile app driven companies globally.
Affle is a global technology business. It has two business segments: (a) Consumer Platform, which comprises (1) proprietary consumer intelligence platform that delivers consumer acquisitions, engagements and transactions through relevant mobile advertising (the “Affle Consumer Platform”); and (2) retargeting media business for e-commerce companies and our push notifications offerings for e-commerce companies on a software as a service model (the “Vizury Commerce Business” and together with the Affle Consumer Platform, the “Consumer Platform”) and (b) Enterprise Platform, which primarily provides end-to-end solutions for enterprises to enhance their engagement with mobile users. Affle’s platform has been accredited by SG:D by Infocomm Media Development Authority in Singapore.
About Progress Partners
Progress Partners is a Boston and New York-based M&A advisory firm working with emerging technology companies within media, marketing, advertising sectors, serving SMB through Enterprise. Progress Partners works with buyers and sellers of high growth companies to complete M&A transactions, raise debt or equity capital, as well as, develop and implement strategic growth plans. The firm’s high standards of excellence, deep industry experience, extensive network, and entrepreneurial background give Progress Partners the ability to build and realize superior value for its clients. Securities offered by Applied Capital, LLC, member of FINRA and SIPC. Visit www.progresspartners.com for more information.