Press release

Quantzig’s Experts Reveal Digital Analytics Best Practices for the Media and Entertainment Industry

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Quantzig, a global data analytics and advisory firm, that delivers actionable analytics solutions to resolve complex business problems has announced the completion of its recent article that examines the digital analytics best practices.

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The article also offers comprehensive insights on:

  1. The benefits of digital analytics
  2. Why businesses should leverage digital analytics to drive outcomes

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The increasing digitalization and the proliferation of advanced analytics based decision making has revolutionized every industry especially the media and entertainment industry. As a result, businesses in the media and entertainment industry now use digital analytics to gain comprehensive insights on customers and market trends. Digital analytics can help media and entertainment industry players to transform their delivery platforms by customizing the content offering as per customer preference. Digital analytics also helps upcoming or newly established businesses to build their marketing infrastructure. In such a scenario, the use of digital analytics best practices helps organizations to transform their media channel delivery platforms by personalizing the content for the tech-savvy audience. The enterprises are also building their infrastructural capabilities to ensure a robust digital asset management and are leveraging digital analytics solutions to gain in-depth market and consumer insights.

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According to Quantzig’s digital analytics experts, “Companies in the media and entertainment industry must leverage digital analytics best practices to devise effective marketing strategies and minimize costs.”

Digital Analytics Best Practices for Media and Entertainment Industry

1: Devise effective and robust marketing strategies

2: Gain actionable industry insights

3: Enhance decision making capabilities

4: Measure the effectiveness of marketing campaigns

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Digital analytics solutions help businesses to gain insights into consumer behavior which further helps in developing new product offerings. Media and entertainment is a highly competitive sector with numerous players, leveraging digital analytics can help organizations to identify the pain points using consumer journey maps and make better decisions to eradicate these pain points. In most of the cases we witnessed, businesses who leveraged digital analytics outperformed their competitors. Read the complete article for detailed insights on the benefits of digital analytics:

About Quantzig

Quantzig is a global analytics and advisory firm with offices in the US, UK, Canada, China, and India. For more than 15 years, we have assisted our clients across the globe with end-to-end data modeling capabilities to leverage analytics for prudent decision making. Today, our firm consists of 120+ clients, including 45 Fortune 500 companies. For more information on our engagement policies and pricing plans, visit: