Press release

Questback Transforms to Lead the Experience Revolution

Sponsored by Businesswire

Questback, the global leader in enterprise experience management solutions, has restructured their product management function to better serve and adapt to customer needs by prioritizing product innovation.

The product management team, formerly housed in research and development under the Chief Technology Officer, will now report directly into Questback CEO Frank Møllerop. This transformation allows product management to work closely with clients to anticipate and react to needs, while gaining greater business foresight into the market to quickly launch new products and services.

“This is a fascinating time for Questback and the industry at large,” said Nicola Matson, senior vice president of product at Questback. “One of the things I love about our company is that we never stand still, we are continually striving to transform our organization into one that is laser-focused on the customer. By elevating the product management function, we can make the right product decisions for our customers and the market faster than ever before.”

“Our customers are at the core of everything we do,” said Frank Møllerop, CEO of Questback. “By giving our product function the autonomy, agility, and creativity to make the right product decisions on behalf of our organization, we will continue to deliver best-in-market experience management solutions to our customers across the globe, in industries ranging from banks to healthcare to manufacturing and more.”


Questback is a complete experience management system that helps companies transform customer, employee and market research programs. Used by thousands of companies, including one third of the Forbes list, Questback is the smarter, faster way to support business transformation through improved experience. Get the software, services and human support you need to manage customer, employee and market experience – all in one place.

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