Quotient Technology (NYSE: QUOT) today announced the launch of Quotient Audiences, a data powered audience solution that provides consumer-packaged goods (CPGs) brands more effective ways to deliver digital advertising that converts to sales.
Leveraging its market leading footprint of over 100 Million CPG buyers, Quotient Audiences offers unparalleled scale and depth of consumer purchase history and intent to construct targetable shopper segments for use in digital advertising across all platforms. Audience segments are built using item level purchase data (offline and online) from about 400 million transactions per month within stores representing $150 billion of total sales per year, and from Quotient proprietary digital promotions network where more than 75% of all CPG digital coupons are activated.
Only Quotient can combine this deep CPG purchase data, captured though its exclusive retail partnerships, with purchase intent data from tens of millions of consumers through its own digital coupon platform.
Quotient Audiences combines and deploys these CPG category and brand level purchase signals with data science within the Quotient Audience Cloud to produce highly targetable audience insights and segmentation that CPG brands can use to grow their businesses. These audiences are being used today in combination with Quotient’s media platform to power targeted, effective digital media programs that drive conversion to sales.
CPG brands that have used Quotient Audience segments in their media programs have seen return on ad spend (ROAS) of up to two times industry benchmarks. “CPGs are under pressure to make their marketing work more effectively to drive measurable sales, and we’re playing a leading role in providing the data and technology solutions that can best enable this to happen,” said Mir Aamir, CEO of Quotient Technology.
Quotient Audiences will enable connections to all critical digital marketing end-points. These include demand side platforms (DSPs) and leading independent publisher platforms like Facebook. This ensures seamless activation opportunity across all digital advertising formats – display, mobile, video, social, advanced TV, streaming audio, digital out-of-home, and more.
Quotient Audiences launches with several unique product offerings designed to meet the different needs of CPG marketers:
- CPG Syndicated Segments: a library of 2,500+ purchase-based segments available across multiple CPG categories and brands, built from Quotient’s data representing more than 100 million CPG buyers, and available to activate from all major commercial DSPs in their self-service environments.
- CPG Custom Segments: unlimited enhanced audience segments created from Quotient’s data to meet the specific objectives of CPG brands and activated from all major commercial DSPs. CPG brand data can be combined with Quotient data and other third-party data in a secure custom DMP to enrich segments further.
Quotient Audiences is supported with integrations into the Quotient Analytics Cloud. This allows campaigns to be measured and optimized using the same core audience data sets leveraging Quotient’s proprietary measurement solutions.
Quotient has also announced a new strategic partnership with Nielsen. Through this collaboration, media programs deployed utilizing Quotient Audiences can now have seamless connection to comprehensive insight and measurement solutions provided by Nielsen, giving CPG marketers a truly integrated path to targeting, delivering, measuring, and optimizing digital media programs that drive results.
About Quotient
Quotient Technology is a leading digital promotions, media and analytics company that delivers personalized digital coupons and ads – informed by proprietary shopper and online engagement data – to millions of shoppers daily. We use our proprietary Promotions, Media, Audience and Analytics Cloud Platforms and services to seamlessly target audiences, optimize performance, and deliver measurable, incremental sales for CPG and retail marketers. We serve hundreds of CPGs and retailers nationwide, including Clorox, Procter & Gamble, General Mills, Unilever, Albertsons Companies, CVS, Dollar General and Ahold-Delhaize USA. Quotient is based in Mountain View, California, and has offices in Bangalore, India, Cincinnati, New York, Paris and London. Visit www.quotient.com for more information.
Quotient and the Quotient logo are trademarks or registered trademarks of Quotient Technology Inc. and its subsidiaries in the United States and other countries. Other marks are the property of their respective owners.
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