Press release

Razor Startup Shavelogic Launches S5 Shaving System

Sponsored by Businesswire

Today, Shavelogic Inc. announced the launch of its groundbreaking S5 shaving system. The launch brings overdue innovation to the razor category and represents a new peak in industrial design for gear that creates a truly different shaving experience.

“Over ten years ago, I realized I hated shaving,” said Rob Wilson, CEO and Co-Founder of Shavelogic. “I tried everything and no matter the price, even the best products irritated my skin – and me. Grooming tools were just not innovative or cool. I wanted better gear and a better shave that could turn an everyday act into an affordable luxury for the global mass market. At Shavelogic, we are makers – not marketers. So we started a business that invented, designed and patented the S5, a true leap forward in wet shave technology and craftsmanship.”

For more information, read the launch blog and review the press kit.

The S5 Welcome Kit is available for $25 with a moneyback guarantee and comes with a $10 thank you gift card at

About Shavelogic

For people that want to defy convention, Shavelogic defies nicks, cuts, gimmicks and naysayers by offering a superior shaving experience. Handles feature all-metal ergonomics, an intuitive magnetic connection to the cartridge, and are guaranteed for life. Founded in 2009 by Rob Wilson and Duwayne Miller, the company has invested over $40 million to date and holds over 100 worldwide patents.

Visit to join us in defying convention.