Press release

Reducing Marketing Spend by 17% for a Consumer Electronics Company | Infiniti’s Latest Product Marketing Engagement

Sponsored by Businesswire

A well-known market intelligence solution provider, Infiniti Research,
has recently announced the completion of their latest product
marketing strategy for a consumer electronics company
. During
the course of this engagement, the experts at Infiniti Research helped
the client to successfully market their new product and reduce marketing
spend by 17%. Also, this engagement highlights how the client was able
to gain a stronger competitive advantage and achieve their revenue goals
within 3 years of the new product launch.

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Product marketing strategy for a consumer electronics company (Graphic: Business Wire)

Product marketing strategy for a consumer electronics company (Graphic: Business Wire)

Owing to rapid shifts in customer buying patterns and preferred
channels, companies in the consumer electronics industry are finding it
extremely difficult to engage with their target customer segments. Also,
today businesses utilize multiple sales channels to reach their
customers. In this context, companies that lack a proper marketing
strategy can lag behind. To avoid being left behind, it becomes
imperative for companies to formulate an actionable product marketing
strategy. With over 15 years of expertise in offering product marketing
engagement, Infiniti Research has helped various companies to optimize
their products according to customers’ requirements and improve their
chances for success.

Engaging with the customer base through the right sales channel is
imperative for business growth.
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to gain more insights into our
services portfolio and know how our solutions will help you successfully
market your products to your target customers.

The business challenge: The
client is a consumer electronics company based out of Canada. The client
launched a new product in the market. But, with a multitude of similar
products available in the market, the client was facing difficulties in
achieving a good market share for their product. Moreover, the client
was facing difficulties in understanding the competitors’ activities and
on deciding the right timing for product distribution. With Infiniti’s
product marketing strategy, they wanted to formulate an effective
product marketing strategy to successfully position their product in the
Canadian market.

a free proposal
to know how our solution will help you
succeed in this competitive marketplace.

The solution offered:
The experts at Infiniti Research gathered insights on key trends in the
market, analyzed their target customer segments, conducted customer
surveys, developed new product launch roadmap, and recommended marketing
strategies based on insights gained from market feedback. They also
recommended marketing the product through online channels. With
Infiniti’s product marketing strategy, the client was able to optimize
their marketing investments and meet their revenue goal within 3 years
of product launch. Also, the client was able to reduce their marketing
spend by 17%.

Infiniti’s product marketing engagement helped
the client to

  • Maximize profits and enhance sales
  • Evaluate and prioritize product improvement opportunities
  • Wondering how your business can benefit from our product marketing
    more information from our experts!

Infiniti’s product marketing engagement offered
predictive insights on

  • Gaining a stronger competitive advantage in the Canadian consumer
    electronics market
  • Heightening customer awareness and enhancing sales
  • Interested in achieving high growth for your business? Get
    in touch with us
    to know how our product marketing
    engagement can help.

About Infiniti Research

Established in 2003, Infiniti
is a leading market intelligence company providing
smart solutions to address your business challenges. Infiniti Research
studies markets in more than 100 countries to help analyze competitive
activity, see beyond market disruptions, and develop intelligent
business strategies. To know more, visit: