Press release

Reflect Systems Expands Sales Team to Meet Increased Demand and Drive Strategic Growth

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Reflect Systems, a leader in place-based digital experiences for retail, entertainment and healthcare providers, today announced that it has appointed Tom Walsh and Andrea Varrone as the newest members of its quickly expanding sales team. Walsh and Varrone will serve as director(s) of strategic accounts, supporting Reflect’s rapid growth in the digital signage space. Their hires signal the company’s position as a leading player in the industry with an aggressive growth strategy for the second half of 2020 and beyond.

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Tom Walsh has been hired to serve as Director of Strategic Accounts at Reflect. (Photo: Business Wire)

Tom Walsh has been hired to serve as Director of Strategic Accounts at Reflect. (Photo: Business Wire)

“Given Reflect’s rapid growth in recent years, our future plans demanded that we recruit new top talent with extensive expertise in digital signage and a results-driven approach,” said Lee Summers, CEO of Reflect. “Walsh and Varrone’s leadership will help guide Reflect’s expansion, as we work to deploy the digital signage solutions retailers will need on the path to economic recovery.”

Walsh comes to Reflect with more than two decades of experience in the digital signage space and expertise across many facets of the industry. Most recently, Walsh served as a regional sales manager at Nanolumens. He also played a pivotal role in the growth of start-up Target Vision through its acquisition by Symon and the subsequent merger of Reach Media, Mall Media and Symon to become RMG Networks. Tom is a graduate of the University of Kansas and will support Reflect from in his hometown in the Chicagoland area.

Prior to joining Reflect, Varrone was a strategic solutions director at Experient, a Maritz Global Events division. Varrone was previously a client of Experient in her decade-long tenure at Exponation, where she played a fundamental role in running the award-winning technology show. Many in the digital signage space will know Varrone as the show director for Digital Signage Expo, where she was responsible for the overall management and direction of the event. Additionally, Varrone co-founded Women of Digital Signage, which aims to advance women in the digital signage industry. She is a graduate of the University of Georgia, a highly respected member in the industry and a Digital Signage Certified Expert (DSCE). She is based in the DFW area and will be operating from Reflect’s corporate headquarters in Richardson, Texas.

“We are excited to add 35 years of digital signage experience to our team—this enables Reflect to continue to build on our domain expertise and increase our ability to serve both our clients and the market,” stated Joe English, Reflect’s EVP of Sales. “Their vast experience forging new customer relationships and providing excellent client service make Walsh and Varrone the perfect fits for Reflect, as us as we enter our next phase of growth.”

Walsh and Varrone will help drive the success of Reflect’s new client offerings, including its recently announced Retail Resurgence Program (RRP), which enables businesses to invest in affordable digital signage solutions. Their leadership will play a crucial role in driving growth of both new and existing solutions for Reflect’s customers, in order to provide the most effective, comprehensive and value-focused customer experience.

About Reflect

Reflect provides the industry’s most powerful, cost-effective digital signage platform, helping our customers create compelling experiences that engage staff and keep customers coming back for more. Reflect supplies everything brands need, including creative agency services, robust content management and ad trafficking systems, and media sales, all backed by the market-leading ReflectView™ and AdLogic software platforms. Visit Reflect at, follow us on Twitter at @reflectsystems or find us on Facebook, Instagram or LinkedIn.