Press release

Retail Analytics Leader Lori J. Schafer Named CEO of PlumSlice

Sponsored by Businesswire

PlumSlice Labs, a leader in cloud-based, collaborative product content management, merchandising and marketplace solutions, today announced Lori J. Schafer as its CEO and newest board member. With more than 30 years of executive experience managing both startup and large enterprise technology businesses, Schafer brings a wealth of expertise in analytics, consumer products branding and retail that will help PlumSlice continue its impressive growth.

“The complexity of today’s omnichannel retail environment presents significant challenges, but even greater opportunities for retailers and brands to create incredible customer experiences by embracing digital transformation,” said Schafer. “PlumSlice delivers a uniquely powerful solution to streamline these omnichannel processes and I’m excited to join a team committed to building and strengthening relationships with organizations at the frontlines of omnichannel innovation.”

Schafer has served on the board of directors for a number of public and private retailers, consumer goods brands and technology companies. She is also a former board member of the National Retail Federation. From 2003 to 2019, Schafer served in various executive leadership roles and she was instrumental in building SAS Institute’s global leadership position in retail analytics solutions. She has also served as Chairman & CEO of several early-stage, high-growth companies and began her career at Procter & Gamble.

“We’re thrilled that Lori is joining PlumSlice to lead our team of retail technology experts. Her passion and knowledge of our market is unparalleled,” said Abnesh Raina, founder of PlumSlice. “Lori knows how to define and achieve success for promising young companies and brings a vision for establishing PlumSlice as a best-in-class supplier.”

PlumSlice will be exhibiting at NRF 2020 Vision booth #903. To learn more about PlumSlice or to schedule a demo, contact

About PlumSlice:

PlumSlice’s mission is to help retailers and brands buy better, go to market faster, and maximize sales and margin in today’s omnichannel global market. The PlumSlice Product Platform is anchored in real-time insights and workflow collaboration, both inside and outside the enterprise, so brands can be more agile and positively impact the bottom line. Its cloud-native solutions focus on Product Experience Management (PIM/DAM/MDM), Merchandising, and Supplier Collaboration. Learn more about our industry experts and solutions at