Press release

retailX to Host Premier Trade Event of 2021

Sponsored by Businesswire

retailX, the premier conference and trade event providing direct access to the technology and trends shaping the future of retail, is set to host its annual in-person event August 24-25, 2021, at McCormick Place, in Chicago.

Themed around “Empowering Seamless Consumer Experiences,” retailX has curated an insightful and innovative conference geared toward connecting retailers of every shape and size to the ever-changing industry landscape, bridging the gap between brick-and-mortar and ecommerce. The two-day event will include a diverse exhibitor roster, an immersive retail experience presented by solution-based merchandising and packaging leader WestRock, and expert-led panels featuring top executives of companies like David’s Bridal, Target, Hella Cocktail Co., Vitamin Shoppe, Bite and Be Rooted, among others.

Kecia Steelman, Chief Operations Officer at Ulta Beauty, will kick off this year’s event with an insightful keynote session on the impact of the company’s omnichannel retail strategy to continuously evolve beauty shopping experiences, as well as the importance of consumer connection and inclusion in the post-pandemic world.

“The past year significantly reshaped the retail industry – accelerating innovation and elevating connectivity and inclusion in new ways,” said Steelman. “As we come back together, I’m excited to share my perspective on how Ulta Beauty navigated uncertain times to emerge with strength and momentum. Importantly, I’m looking forward to the opportunity to continue learning from one another as we operate in a post-pandemic environment.”

Day two will feature a keynote by Geronimo Chala, Chief Client Officer at Rebag, highlighting how the resale model is impacting the overall store experience, sustainability in the circular economy, and insight on how digital innovations aided in the development of Rebag’s AI-infused Claire data index.

After a brief hiatus due to COVID-19, retailX has resumed its leading in-person retail events this year as Chicago and McCormick Place announced plans to be fully open by July 4th. With this in mind, retailX will keep extensive health and safety guidelines in place for all attendees and exhibitors, mirroring the needs of today’s retail landscape; agile, integrated, responsive, experiential and safe.

“As we all continue to navigate a post-pandemic world, we are maintaining our dedication to keeping health and safety a top priority for all event participants,” said Group Show Director, Katherine Childress. “We look forward to welcoming the retail community back for retailX 2021, and are excited to see the solutions and innovations that have developed in the last year.”

retailX has evolved alongside the industry’s expedited shift to digital, reshaping the customer journey for DTC, ecommerce, and brick-and-mortar retailers, brands and sellers. As the go-to retail industry event and resource, retailX will continue to develop year-round content, both live and virtual, to provide access to educational opportunities, solution-based programming, and insights into retail trends and consumer behaviors.

For further details or to arrange an interview with a retailX executive, please contact: Jesse Smiley or Annastasia Rosip at

Media Registration Is Now Open For retailX – Click Here To Register.

About retailX

As a physical event and digital platform, retailX provides direct access to the technology and trends shaping the digital future of retail. Catering to omnichannel and ecommerce retailers and brands, retailX is the ultimate resource to advance in the retail industry’s evolution. retailX is owned and produced by Emerald.

About Emerald

Emerald is a leader in building dynamic, market-driven platforms that integrate live events with a broad array of industry insights, digital tools, and data-focused solutions to create uniquely rich experiences. As true partners, we at Emerald strive to build our customers’ businesses by creating opportunities that inspire, amaze, and deliver breakthrough results. With over 140 events each year, our teams are creators and connectors who are thoroughly immersed in the industries we serve and committed to supporting the communities in which we operate. For more information, please visit