Press release

Rightway Healthcare Announces Strategic Partnership with United Benefit Advisors

Sponsored by Businesswire

Rightway Healthcare, a New York-based patient navigation and healthcare advocacy platform for employers and their employees, today announced that it has been awarded the coveted Strategic Alliance for Concierge Healthcare Navigation with United Benefit Advisors (UBA). Strategic Partner Alliances are carefully vetted by UBA and selected companies must have a proven track record of success, integrity and innovation.

United Benefit Advisors is an exclusive partnership of 140 elite independent benefit advisors in the U.S., Canada, England, and Ireland. UBA Partner Firms serve 36,000 employers and their 2 million employees. UBA Partners pride themselves on providing innovative and market-leading solutions to their clients via their open environment of collaborative sharing and innovation.

Rightway Healthcare’s innovative platform combines cutting edge technology with dedicated healthcare professionals to provide an ecosystem of high quality, cost-efficient healthcare navigation for employers and their employee members. Co-founded by Jordan Feldman and Dr. Ted Feldman in 2017, Rightway works directly with companies to better optimize employer healthcare expenditures, while delivering more efficient healthcare outcomes for their employees. This new partnership will allow Rightway to bring its services to UBA’s exclusive member organizations.

“We are excited to partner with a dedicated group of brokers who are committed to providing their clients with the best available healthcare solutions in the market,” said Rightway Healthcare CEO Jordan Feldman. “Rightway provides turnkey solutions and support for both employers and their employees through its innovative healthcare navigation platform. We look forward to developing this partnership further and growing our footprint as we continue to reshape the healthcare landscape.”

Brian Leighton, UBA Senior Director of Strategic Solutions added, “We are excited to have Rightway as our newest Strategic Alliance for UBA. We believe the breadth of their advocacy offering will bring significant value to the employer clients of UBA Partner Firms and, most importantly, their employees.”

Rightway raised $8.0 million in Series A round in February 2019. With this funding, the Company has scaled its growth, grown its sales team, and increased the capabilities of its product. The Strategic Alliance with UBA will help Rightway continue its rapid growth.

About Rightway Healthcare

Jordan Feldman, Co-Founder and CEO, launched Rightway in 2017. Rightway provides an ecosystem of human service and technology to navigate members to the highest quality care and optimize total healthcare costs. The platform serves as the single point of contact that becomes every employee members’ continual point of contact throughout their healthcare journey. The service is available via smartphone, web and by calling or messaging members’ personalized navigator to guide them with a “doctor in the family” approach to navigation and advocacy. For more information, please visit

About United Benefit Advisors®

United Benefit Advisors (UBA) is the nation’s leading independent employee benefits advisory organization with more than 200 offices throughout the United States, Canada, England and Ireland. UBA empowers more than 2,000 Partners to both maintain their individuality and pool their expertise, insight, and market presence to provide best-in-class services and solutions. Employers, advisors and industry-related organizations interested in obtaining powerful results from the shared wisdom of our Partners should visit