Rite Aid Corporation has entered into a strategic partnership with Adobe
to deliver seamless, personalized and connected health and wellness
experiences for Rite Aid customers via Adobe Experience Cloud, the
industry’s leading end-to-end solution for experience creation,
marketing, advertising, analytics and commerce. Adobe Experience Cloud
will enhance Rite Aid’s ability to offer more consistent, compelling and
continuous customer experiences across all customer touchpoints by
connecting Rite Aid’s pharmacy, retail stores and online customer
journey.
The partnership will provide Rite Aid with real-time personalization,
deep customer journey analytics, content management and advertising
capabilities to enhance the company’s digital solutions and marketing.
Rite Aid will also work with Adobe to deploy its commerce capabilities
in Adobe Experience Cloud and leverage a team of Adobe industry
specialists, who will provide strategic guidance and operational support
throughout the partnership.
“Developing deeper relationships with our customers is a key focus for
Rite Aid,” said John Standley, CEO, Rite Aid. “Establishing partnerships
with best-in-class brands like Adobe is critical to Rite Aid’s digital
transformation and ability to deliver on the changing needs of today’s
customers. With Adobe’s Experience Cloud and their team of specialists,
Rite Aid is well positioned to deliver an omni-channel shopping
experience that is intuitive, personalized and seamless both online and
in-store, and further connects our pharmacists to patients.”
Adobe Experience Cloud combined with Adobe Experience Platform processes
and pulls together real-time data from multiple sources and organizes it
in an actionable way, enabling the development of real-time customer
profiles by leveraging Adobe Sensei, the company’s AI and machine
learning framework. Rite Aid will leverage these customer profiles and
Adobe’s services to effectively engage customers, facilitate growth and
drive new customer acquisition and loyalty.
“By utilizing Adobe Experience Cloud, Rite Aid will have access to deep
customer insights enabling the company to personalize the Rite Aid
experience for millions of customers, while also creating more
opportunities for our pharmacists to provide clinical services and value
based care,” said Justin Mennen, senior vice president and CIO, Rite
Aid. “From medication reminders to customized promotional offers, Adobe
Experience Cloud will enable Rite Aid to continue to be the trusted
partner for our customers’ health and wellness needs.”
“Becoming customer obsessed across an entire organization is the basis
for success in customer experience management or CXM,” said Matt
Thompson, executive vice president, Worldwide Field Operations at Adobe.
“Rite Aid is starting to embark on a major digital transformation
journey and we are excited to be a partner in that process with our
enterprise solutions and services.”
About Adobe Experience Cloud
Adobe is reimagining Customer Experience Management (CXM) with
Adobe Experience Cloud, the industry’s only end-to-end solution
for experience creation, marketing, advertising, analytics and commerce.
Adobe Experience Cloud helps brands deliver consistent, continuous and
compelling B2C, B2B and B2E experiences across customer touchpoints and
channels—all while accelerating business growth. Unlike legacy
enterprise platforms with static, siloed customer profiles, Adobe
Experience Platform empowers companies to fully understand customers and
make data actionable through Adobe Sensei, the company’s AI and machine
learning technology. Industry analysts have named Adobe a leader in over
24 major reports focused on experience—more than any other technology
company.
About Rite Aid Corporation
Rite Aid Corporation (NYSE: RAD) is one of the nation’s leading
drugstore chains with fiscal 2019 annual revenues of $21.6 billion.
Information about Rite Aid, including corporate background and press
releases, is available through the company’s website at www.riteaid.com.
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