Press release

Roku Introduces Powerful Roku Express 4K+ and Rechargeable Roku Voice Remote Pro

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Roku, Inc. (NASDAQ: ROKU) today unveiled the all-new Roku Express 4K+ (MSRP $39.99), which offers powerful 4K streaming at an incredible value and the Roku Voice Remote Pro (MSRP $29.99), which features a rechargeable battery, lost remote finder and hands-free voice controls for users looking to upgrade their streaming experience. The Roku Express 4K+ features Roku® OS 10 which Roku unveiled in another announcement today.

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Roku Express 4K+ (Photo: Business Wire)

Roku Express 4K+ (Photo: Business Wire)

“We are dedicated to providing users the simplest way to stream entertainment to their TV at an affordable price,” said Mark Ely, Vice President, Retail Product Strategy at Roku. “The new Roku Express 4K+ is a huge value in 4K streaming as 4K has become a benchmark in technology and entertainment. The Roku Voice Remote Pro is delivering on major consumer pain points with rechargeability and the voice activated lost remote finder. We believe consumers are going to be impressed with the quality they can get from Roku at these price points.”

Roku Express 4K+

Roku Express 4K+ is the easiest way to start streaming in brilliant 4K picture and vivid HDR color. Enjoy a smooth streaming experience with a more powerful quad-core processor, dual-band wireless performance and additional storage for quicker channel start times. The Roku OS features a massive selection of free and live TV, a customizable home screen and regular free software updates with new features. The Roku Express 4K+ will be available for $39.99 in the U.S. Additional features include:

  • Brilliant picture quality: Optimized with stunning detail and clarity with sharp resolution and vivid color in HD, 4K, HDR, HDR10 and HDR10+.
  • Smooth streaming: Dual-Band Wi-Fi® and microUSB Ethernet compatibility for wired internet connectivity.
  • Voice remote with TV controls: Use one remote to power on the TV, adjust the volume, mute and use Roku Voice to launch channels, search for content and control the streaming experience.
  • Setup is a cinch: Everything is included in the box including a Premium High-Speed HDMI® Cable. Just plug it in and connect to the internet.
  • Ecosystem compatibility: Control Roku Express 4K+ by using voice with Alexa or Google Assistant enabled devices. With Apple AirPlay 2, effortlessly stream, control and share content directly from iPhone, iPad or Mac. Roku Express 4K+ also supports HomeKit, which allows users to easily and securely control Roku devices using Siri or the Home app on their Apple devices.

Roku Voice Remote Pro

The Roku Voice Remote Pro was designed to be an incredible upgrade for Roku device users. It offers a rechargeable battery and hands-free voice for easy actions such as “Hey Roku, find my remote.” The Roku Voice Remote is compatible with all Roku TV models, audio devices, and select streaming players for $29.99. It also features:

  • Rechargeable battery: Keep the remote powered for months on a single charge. It works with any standard USB charger
  • Lost remote finder: Say “Hey Roku, where’s my remote?” or use the free Roku mobile app (available for iOS and Android) and listen for a little chime to locate everyone’s favorite TV companion.
  • TV controls: Power the TV, adjust volume and mute.
  • Personal shortcuts: Save favorite voice commands for one-touch control (press and hold after giving a voice command to save).
  • Private listening: Don’t wake the house, just plug headphones (sold separately) into the headphone jack and the TV will mute automatically.
  • Hands-free: Forget about reaching for the remote. Just say “Hey Roku” and a command to turn the TV on, adjust the volume, control playback, and more without lifting a finger.
  • Push-to-talk: Prefer not to have always on listening devices in the home? Leverage the hardware switch to turn off the hands-free voice feature and use push-to-talk voice controls.

Roku Streambar Pro

The Roku Streambar Pro is an evolution of the Roku Smart Soundbar. It features 2-in-1 4K streaming and cinematic sound and now includes a Roku Voice Remote with personal shortcut buttons and private listening, Roku headphones and the new Virtual Surround feature for $179.99. Virtual Surround is a feature in Roku OS 10 and will be rolling out to both the Roku Streambar Pro and the Roku Smart Soundbar offering a rich and immersive sound experience. This setting creates spacious sound that moves around the room for an enhanced audio experience. The Roku Streambar Pro will be available on at the end of May and at major retailers in June.


The Roku Express 4K+ will be on shelves and available online in mid-May at major retailers across the U.S. The Roku Voice Remote Pro is available at today and will be coming to other major retailers in May. Also available on shelf in the U.S. will be the Roku Express, the Roku Streaming Stick+, the Roku Ultra and the Roku Streambar™.

The Roku Express 4K is a Walmart exclusive in the U.S. featuring a basic Roku remote for just $35. This model will also be available in Canada, Mexico and the U.K. in the coming weeks.

Adding Value via a Content Offer

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About Roku, Inc.

Roku pioneered streaming to the TV. We connect users to the streaming content they love, enable content publishers to build and monetize large audiences, and provide advertisers with unique capabilities to engage consumers. Roku streaming players and TV-related audio devices are available in the U.S. and in select countries through direct retail sales and licensing arrangements with service operators. Roku TV™ models are available in the U.S. and in select countries through licensing arrangements with TV brands. Roku is headquartered in San Jose, Calif. U.S.A.

This press release contains “forward-looking” statements that are based on our beliefs and assumptions and on information currently available to us on the date of this press release. Forward-looking statements may involve known and unknown risks, uncertainties and other factors that may cause our actual results, performance, or achievements to be materially different from those expressed or implied by the forward-looking statements. These statements include but are not limited to the benefits, impact, features, pricing and availability of the new Roku streaming lineup, including the Roku Express 4K+ and the Roku Voice Remote Pro, and the features, benefits and reach of the Roku OS and the Roku platform. Except as required by law, we assume no obligation to update these forward-looking statements publicly, or to update the reasons actual results could differ materially from those anticipated in the forward-looking statements, even if new information becomes available in the future. Important factors that could cause our actual results to differ materially are detailed from time to time in the reports Roku, Inc. files with the Securities and Exchange Commission, including our Annual Report on Form 10-K for the year ended December 31, 2020. Copies of reports filed with the SEC are posted on Roku’s website and are available from Roku without charge.

Roku and Streaming Stick are registered trademarks and Roku TV and Streambar are trademarks of Roku, Inc. in the U.S. and in other countries. Trade names, trademarks and service marks of other companies appearing in this press release are the property of their respective holders