Press release

Samsung Enhances the Moviegoing Experience with Largest-Ever Onyx Cinema LED Screen Installation in the U.S.

Sponsored by Businesswire

Electronics America, Inc
. is partnering with dine-in theater chain Star
Cinema Grill
in their brand new Richmond, Texas location to
introduce the 46 ft. (14m) wide Samsung Onyx p3.3 Cinema LED this summer.

“We are thrilled to partner with Star Cinema Grill to install the latest
and largest Onyx theater in the United States,” says Nick Conti,
Business Development Sr. Manager – Cinema at Samsung Electronics
America. “The LED picture quality and crystal-clear audio turns theaters
into an entertainment haven. With the installation of Onyx at Star
Cinema Grill Richmond, we invite local movie enthusiasts to visit and
enjoy an immersive and memorable viewing experience.”

Samsung Onyx makes the modern theater feel bigger and brighter by
eliminating bulky projector equipment, so theaters can accommodate more
seats, offering content to wider audiences and increasing ROI for
theater owners. With a light-resistant design, cinema operators no
longer have to worry about interference or disruptive distractions.

Available in variations extending between 5 and 14 meters (16.4 – 46
ft.) in width, the Samsung Onyx display accommodates any venue
configuration while delivering visual quality, technical performance and
reliability beyond that of traditional projector-based operations. With
the 4K model earning validation as the world’s first Digital Cinema
Initiatives (DCI)-certified theater display, the Samsung Onyx translates
the combination of advanced LED and High Dynamic Range (HDR) picture
quality to lifelike big screen content.

“We are dedicated to giving our guests the ultimate dine-in theater
experience,” says Jason Ostrow, Vice President of Development at Star
Cinema Grill. “From the exceptional food and beverage options to Premium
Pod seating with heated seats and priority service, we consistently
ensure we are delivering the highest-level experience to our guests. The
addition of the Samsung Onyx will take that experience to the next
level. We couldn’t be more excited and ready to show it off.”

As more theaters continue to upgrade to the Onyx screen globally,
Samsung is working with cinema content developers to ensure that the
displays are optimizing upcoming films. Samsung will continue to
collaborate with leading cinema technology services providers to deliver
HDR-compliant content that shine on the Onyx screen.

Samsung Onyx is currently installed in 16 countries around the globe.
The Star Cinema Grill installation in Richmond is now the second screen
in the U.S.

Star Cinema Grill Richmond is the company’s most advanced and luxurious
theater to date that will serve as the model concept going forward.
Guests can visit
for upcoming showtimes.

About Samsung Electronics America, Inc.

As a global technology leader, Samsung Displays provides a diverse
portfolio of enterprise technologies including digital signage, LED,
hospitality TVs, and Desktop displays. Samsung puts the customer at the
core of everything we do by delivering comprehensive products, solutions
and services across diverse industries including retail, healthcare,
hospitality, education and government. Samsung Displays is committed to
helping customers realize the promise of a digital business. For more
information, please visit, call 1-866-SAM-4BIZ or
follow Samsung Business via Twitter @SamsungBizUSA.

About Star Cinema Grill

Star Cinema Grill is a privately held Houston based dine-in-theatre
concept that offers guests first run film releases, an extensive menu,
and a full-service bar with a wide selection of beer, wine and spirits.
Star Cinema Grill is Houston’s largest dine-in theatre group with nine
locations with plans to continue expansion throughout the greater
Houston area as well as other markets including Dallas, Austin, San
Antonio and Chicago. The cinema’s constant mission is to provide every
guest with an unforgettable experience through unmatched hospitality,
the highest quality food and beverages, and a high-tech,
state-of-the-art presentation.