Press release

SavvyShares Launches SEC-Registered Business Model to Compensate Consumers with Equity for Access to Data

Sponsored by Businesswire

Luth Research today announced the launch of SavvyShares, an industry-changing, member-owned model for capturing critical consumer opinions and data from a highly engaged survey panel.

“As privacy concerns further restrict data collectors, SavvyShares ensures power and control is in the hands of consumers, giving them a stake in the success of the company as the ultimate reward for their opinions,” said SavvyShares Founder, Roseanne Luth.

This approach gives members control over the data they provide through SavvyShares, granting them the opportunity to share their opinions and data for shares. Shares may receive dividends as long as the consumer is a member. The unique SavvyShares structure is registered with the U.S. SEC and only the second company granted SEC registration of personal data as a form of currency.

SavvyShares is managed by the Public Benefit Corporation (PBC), a for-profit company that is committed to specific public benefits. SavvyShares provides needed data to the Nonprofit Management Certificate Program at the University of San Diego. Supporting non-profits who are the last in line to benefit from information due to their limited budgets, resources, etc. but the first to gain and grow as a result of the intelligence.

“We are leveraging the 40 years of experience, expertise and relationships of Luth Research to launch this innovative model,” adds Luth. “As consumers are becoming more leery of data harvesting that is currently occurring through social media and other platforms, SavvyShares offers the control, compensation and privacy they deserve.”

Members receive shares in the company based on the length and complexity of surveys, and additional shares for allowing digital data tracking through the app, SavvyConnect. SavvyConnect is an app that runs in the background and collects data as participants surf the web. Dividends may then be paid to member shareholders annually, based on their number of shares and SavvyShares’ profitability. Paying dividends based on the success of the company means members have a stake in the business.

“As data privacy policies further restrict large data collectors, we’ll continue to provide market intelligence through our panels of survey participants who are truly invested in the success of the company. Businesses need consumer data and without the continuous flow of opinions and digital data, innovation will come to a standstill,” said Luth.

About SavvyShares

SavvyShares is the only survey panel owned exclusively by members who share their valuable opinions and data in exchange for shares in the company. This innovative approach offers members annual dividends based on the company’s profitability, rather than a one-time payment for participation. For more info, visit