Press release

SDL’s Structured Content Authoring Approach Powers United Imaging Healthcare’s Digital Transformation

Sponsored by Businesswire

SDL (LSE: SDL), a global leader in content creation, translation and
delivery, is pleased to announce that United Imaging Healthcare has
transformed its complex content environment with SDL Tridion Docs,
supporting the company’s digital transformation strategy through a
structured approach to its global content supply chain.

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SDL's Structured Content Authoring Approach Powers United Imaging Healthcare's Digital Transformatio ...

SDL’s Structured Content Authoring Approach Powers United Imaging Healthcare’s Digital Transformation (Photo: Business Wire)

Offering a full portfolio of advanced medical products covering the
entire process of imaging diagnosis and treatment, United Imaging
Healthcare remains at the forefront of building innovative medical IT
solutions. Each of its 100+ products – shipped globally in 8 languages –
are supported by a wealth of technical and customer-related content. The
company’s Communications Center, consisting of several teams covering
writing, translation localization, innovation, technical support, and
quality control, regularly produce a large number of user and service
manuals – all of which needs to be written, translated, and then updated
on an ongoing basis.

Several stakeholders – from authors, reviewers to publishers – are
involved across United Imaging Healthcare’s content supply chain.
Working with different tools, content systems and repositories led to
several problems, including content duplication, and branding

“One small change could impact hundreds of pieces of content,” explains
Guan Lei, Medical Technical Communication Center at United Imaging
Healthcare. “Our biggest challenge was inefficiency, and after looking
at the whole lifecycle of a document it made sense to move towards a
structured authoring environment. SDL has a mature set of content
management solutions, and we’re delighted to have transformed our
environment with SDL’s content and localization expertise. The
combination helped deliver the project in just four months.”

United Imaging Healthcare chose SDL to eliminate these inefficiencies,
helping to transform its content model by shifting towards a structured
content approach. SDL Tridion Docs, a DITA-based component content
management system (CCMS), centralizes the creation, translation and
delivery of United Imaging Healthcare’s structured content. It manages
product information, after-sales content and self‐service support – all
in one place – and allows any authored content to be stored in a
centralized repository to avoid duplication and fragmentation across

“United Imaging Healthcare is not alone in the challenges it faces.
Brands today are overwhelmed with content. Duplication, keeping track of
changes, and versions – all the way through to publication – are some of
the most inefficient areas of a company’s content budget,” said Thomas
Labarthe, Chief Revenue Officer, SDL. “SDL Tridion Docs will solve these
problems, giving United Imaging Healthcare a centralized, structured way
to create and plan publications, manage versions, and assemble the
finished documentation – efficiently, and with ease.”

About SDL

SDL (LSE: SDL) is the global leader in content creation, translation and
delivery. For 27 years we’ve helped companies communicate with
confidence and deliver transformative business results by enabling
powerful experiences that engage customers across multiple touchpoints
worldwide. Are you in the know? Find out why 90 of the top 100 global
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