Press release

SERES Names James Taylor to Lead Automotive Business in North America

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SERES, a global transportation technology company focused on developing
intelligent electric vehicles, announced today that its board of
directors has named James Taylor as CEO of SERES Automotive, a new
business unit that will focus on vehicle development, manufacturing and
partnerships in North America.

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James Taylor, CEO, SERES Automotive (Photo: Business Wire)

James Taylor, CEO, SERES Automotive (Photo: Business Wire)

“We’re delighted to have James on board to lead the next phase of our
development in North America,” said John Zhang, founder and President of
SERES. “James brings many years of experience leading global automotive
brands such as Cadillac, Hummer and Karma. He’s exactly the person we’ve
wanted to bring our U.S. factory online and launch vehicles and
technologies in the North American market.”

Prior to joining SERES, James held executive leadership positions at two
of General Motors’ most recognizable brands, Cadillac and Hummer. He
served as President, General Manager and Chief Marketing Officer of
Cadillac before becoming CEO of Hummer, which manufactured its vehicles
at the very same Mishawaka facility that SERES acquired in 2017 to
manufacture electric vehicles. After leaving GM, James held senior roles
in the EV industry, serving as CEO of Workhorse Group, and later Chief
Sales and Marketing Officer at Karma Automotive.

“I am deeply impressed by the technology the company has developed in
their Silicon Valley facility, including motors, batteries and control
systems, and believe that SERES can leverage this technology not only
for its own portfolio of EVs, but also to support other OEMs,” said
James Taylor, CEO of SERES Automotive.


SERES is a global transportation technology company developing and
manufacturing intelligent electric vehicles to create safer, cleaner,
more sustainable communities. SERES technologies are focused on
delivering improved safety, convenience and performance to a global
market. SERES owns and operates manufacturing, assembly and research and
development facilities across the U.S., China and Japan. For more
information, visit