Press release

ServiceNow to Acquire Appsee’s In-App Mobile Analytics Platform and R&D Talent

Sponsored by Businesswire

(NYSE: NOW), Forbes’ No. 1 World’s Most Innovative Company in 2018,
today announced it has signed an agreement to acquire the in-app mobile
analytics platform and R&D talent of Appsee,
an Israel-based application analytics platform company. With the
acquisition of Appsee’s intellectual property and key Appsee talent,
ServiceNow will further its mobile application and web browser strategy
by adding deep user analytics to the Now
. This deal is expected to further enable the
company to deliver out-of-the-box, consumer-grade mobile experiences at
scale to enterprises.

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“Making our work lives as mobile friendly as our real lives is the next
wave of innovation at work. Increasingly employees expect and want more
consumer-like experiences at work,” said Boaz Hecht, Senior Director of
Platform Product Management at ServiceNow. “With Appsee, ServiceNow will
be able to optimize its own mobile apps and desktop web experiences to
bring consumer grade mobile experiences to our customers. Over time,
customers using the Now Platform will be able to better analyze how
their end users are using the Now Platform to make their work simpler
and easier.”

Appsee will provide ServiceNow, and ServiceNow customers, with insights
into user behavior when interacting with the Now Platform. With this
added level of analytics, ServiceNow plans to provide more intuitive
user experiences and further improve digital workflows to reduce routine
work and free workers up to do more strategic work.

“ServiceNow is serving almost 75% of the Fortune 500 and there is an
enormous opportunity for Appsee to help ServiceNow customers create
mobile capabilities at enterprise scale that simplify how people work,”
said Zahi Boussiba, CEO and Co-Founder of Appsee. “By joining the
ServiceNow team, we’re excited to help bring our expertise to companies
that are digitally transforming their businesses.”

Appsee was founded in 2012 by CEO and Co-Founder Zahi Boussiba and CTO
and Co-Founder Yoni Douek. Upon the close of the transaction, Appsee’s
intellectual property, its co-founders, and R&D employees will join
ServiceNow and help advance ServiceNow’s mobile platform strategy. With
the addition of Appsee, ServiceNow will extend its footprint in Israel
by establishing a presence in central Tel-Aviv.

ServiceNow expects to complete the acquisition by the end of Q2 2019.
Financial terms of the deal were not disclosed.

Forward-Looking Statements

This press release contains forward-looking statements about the
expectations, beliefs, plans, intentions and strategies relating to
ServiceNow’s acquisition of Appsee. Such forward-looking statements
include statements regarding future product offerings and expected
benefits to ServiceNow. These statements reflect the current beliefs of
ServiceNow and are based on current information available to the company
as of the date hereof. ServiceNow does not assume any obligation to
update the forward-looking statements provided to reflect events that
occur or circumstances that exist after the date on which they were
made. The forward-looking statements in this press release are subject
to various risks and uncertainties that could cause actual outcomes and
results to differ materially and adversely from those expressed in such
forward-looking statements. These risks and uncertainties include,
without limitation, the inability to assimilate or integrate Appsee’s
technology into our platform; the inability to retain key employees of
Appsee after the transaction closes; unanticipated expenses related to
Appsee acquired technology; disruption to our business and diversion of
management attention and other resources; and potential unknown
liabilities associated with Appsee’s business.

About ServiceNow

ServiceNow (NYSE: NOW) is making the world of work, work better for
people. Our cloud-based platform and solutions deliver digital workflows
that create great experiences and unlock productivity for employees and
the enterprise. For more information, visit:

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