SessionM, the leading customer engagement and loyalty platform, has announced the launch of its newest reporting tool, SessionM Insights. Built to provide a detailed view into data surfaced within the Platform, SessionM Insights allows business units across an organization to take a data-driven approach to loyalty, further helping to increase incremental revenue and improve customer experiences.
Effective loyalty programs rely on intuitive reporting to enhance strategy and allow brands to take action at optimal times, places and channels, ensuring maximum value. SessionM Insights helps the world’s most innovative brands accomplish this by providing an unprecedented look at the growth of their loyalty or rewards programs through a series of dashboards and charts, which display relevant membership, loyalty, offers and transactional data. Companies can utilize the tool to quickly analyze several datasets, including customer enrollment, sales by tier and transactions by channel or store. Machine learning capabilities power advanced forecasting and anomaly detection to guide engagement and loyalty program direction.
“Unlike other loyalty reporting platforms, SessionM Insights is a single tool that enables brands to store and compile customer data into a 360-degree profile,” said Joe Bartell, director of loyalty and data product development at SessionM. “We are making it as easy as possible to understand what makes customers tick, further enabling marketing teams to trigger unique experiences at the point of impact. With personalized offers, rewards, content or one-of-a-kind experiences, SessionM’s end-result guarantees more satisfied, engaged customers and increased loyalty.”
The tool also empowers companies to determine the financial liability of points to enhance the customer experience while simultaneously controlling margins. With a number of dashboards, reports and forecasts, SessionM Insights delivers access to a wealth of information necessary to help protect against fraud. This ensures rewards programs aren’t resulting in a negative effect on a company’s bottom line.
SessionM Insights provides an understanding of how brands’ loyalty programs impact revenue and sales. This reporting capability reveals information pertinent to all teams within an organization, while also offering valuable metrics to enable teams to determine the impact of their efforts. For example, the tool captures which channels customers purchase through and differences in spend between loyalty members and non-loyalty members. SessionM Insights removes the guesswork from program analysis by ingesting, unifying and enriching transactional, loyalty and behavioral data to provide companies with meaningful information on each customer. Combined with best-in-class profile management, loyalty and rewards capabilities, SessionM Insights equips brands with the tools needed to drive larger and more frequent purchases out of their customers.
SessionM is a customer engagement and loyalty platform empowering the world’s most innovative brands to forge stronger and more profitable customer relationships. The platform scales for the enterprise, globally. SessionM is headquartered in Boston with offices around the globe. For more information on SessionM, visit www.sessionm.com.