Press release

SIMON Markets LLC Expands InsurTech Platform; Introduces Great American Life as Second Carrier to Deliver Annuity Products to Market

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SIMON Markets LLC (“SIMON”) is pleased to introduce Great American Life
Insurance Company® (“Great American”)—a leading provider of annuities in
the U.S.—as the second insurance carrier to offer products on SIMON’s
new annuities platform for wealth managers. With the belief that
sophisticated tools don’t need to be complex, SIMON recently launched
its InsurTech platform for annuities to reshape how advisors use
annuities for retirement planning in today’s digital world. The new
partnership is an exciting and natural next step to expand offerings
available on SIMON’s platform, which sits on the desktop of more than
30,000 financial professionals who serve more than $3 trillion in assets.

With the addition of Great American, advisors on SIMON’s platform gain
access to a selection of innovative solutions, supported by the depth of
analytics they seek to effectively serve their clients. Great American’s
annuity offerings—including fixed-indexed annuities and structured
variable annuities—provide a unique solution for managing financial risk.

Joe Maringer, Great American Life’s National Sales Vice President,
played an integral role in the development of the new partnership.

“SIMON has demonstrated its leadership in the structured investments
space with cutting-edge technology and the delivery of an end-to-end
solution that it is now bringing to annuities,” said Maringer.
“Providing financial professionals with a unique solution for the
ever-growing retirement planning needs of their clients is a vision
Great American shares.”

Jason Broder, CEO of SIMON, commented: “This new partnership highlights
Great American’s forward-thinking focus on product education and
client-advisor transparency, and is a natural next step in SIMON’s
efforts to radically simplify wealth management. Ultimately, we aim to
create a more robust market structure for the entire industry—reducing
complexity and increasing transparency so advisors can focus on running
and growing their businesses with differentiated, leading-edge

About SIMON Markets LLC

An award-winning fintech company, SIMON is committed to transforming the
digital experience for financial advisors, enabling them to better serve
their clients. SIMON’s intelligent and innovative platform delivers an
end-to-end digital suite of tools, empowering advisors with on-demand
education, an intuitive marketplace, real-time analytics, and lifecycle

With a focus on reshaping the advisor experience, SIMON is setting new
industry standards, simplifying the complex, and delivering structured
investment and insurance solutions to investment professionals,
centralized within one unique ecosystem.

About Great American Insurance Group

The annuity operations of Great American Insurance Group (GAIG) offer
retirement solutions through the sale of traditional fixed,
fixed-indexed and variable-indexed annuities in the retail,
broker-dealer, financial institutions, registered investment advisor and
education markets. Annuity subsidiaries include Great American Life
Insurance Company® and Annuity Investors Life Insurance Company®. GAIG’s
roots go back to 1872 with the founding of its flagship company, Great
American Insurance Company. The members of GAIG are subsidiaries of
American Financial Group, Inc. (AFG). AFG’s common stock is listed and
traded on the New York Stock Exchange under the symbol AFG. AFG is a
Fortune 500 Company with more than $65 billion in assets. Learn more at