Press release

SmartAsset Raises $110 Million in Series D Funding, Bringing its Valuation to Over $1 Billion

Sponsored by Businesswire

SmartAsset, the web’s go-to resource for financial advice connecting consumers with financial advisors, today announced that it has closed a $110 million Series D round, valuing the company at over $1 billion. The financing round was led by existing investor TTV Capital with participation from Javelin Venture Partners, Contour Venture Partners, Citi Ventures, New York Life Ventures, North Bridge Venture Partners, and CMFG Ventures.

Since raising its Series C in June of 2018, SmartAsset has grown revenue by 10 times and is on the cusp of $100 million in annual recurring revenue (ARR). The fundraise comes on the heels of the company’s partnership with LPL Financial, its one millionth consumer / advisor match on its SmartAdvisor platform, a successful Live Connections rollout, and executive leadership additions.

SmartAsset reaches more than 100 million people each month through its personal finance content, custom tools and personalized calculators. In addition, financial advisors and firms on its wealth management referral platform, SmartAdvisor, now generate $1.5 billion in new, closed assets under management (AUM) per month.

“Our mission is to help people get better financial advice,” said Michael Carvin, Founder and CEO of SmartAsset. “With this additional capital we are going to make further investments in building the web’s best personal finance resource and enhancing our ability to connect consumers to financial advisors across the U.S.”

With this funding, SmartAsset plans to invest in improving the user and matching experiences for both consumers and financial advisors. To do so, the company will invest in new product offerings, technology infrastructure and data partnerships and continue to aggressively scale its employee headcount to fuel the company’s meteoric growth.

“SmartAsset is quickly expanding its lead in one of the largest markets in the U.S. by providing an incredibly valuable resource for both consumers and financial advisors alike. The company helps millions of people make better financial decisions while simultaneously enabling advisors to grow their business,” said Mark Johnson, Partner at TTV Capital.

SmartAsset was recently recognized as a Webby honoree in the ‘Websites and Mobile Sites: Financial Services / Banking’ category, ‘2021 Best Financial Planning Technology Company in New York’ by Wealth & Finance International, a Y Combinator ‘Top 100 Company,’ and one of ‘America’s Best Startup Employers in 2020’ by Forbes.

With 202 full-time employees, SmartAsset is planning on growing headcount by more than 75% in 2021.

Moelis & Company LLC served as exclusive financial advisor and Cooley LLP served as legal advisor to SmartAsset.

To learn more about SmartAsset, please visit

About SmartAsset

SmartAsset is the web’s go-to resource for financial advice that powers SmartAdvisor, the largest marketplace connecting consumers to financial advisors and financial products. Reaching more than 100 million people each month through its educational content and personalized calculators and tools, SmartAsset’s mission is to help people make smart financial decisions. SmartAsset was named to Y Combinator’s list of Top 100 Companies of all time, Forbes’ list of America’s Best Startup Employers in 2020 and named 2021 Best Financial Planning Technology Company in New York by Wealth & Finance International. For more information, please visit