Press release

SmithBucklin Unveils SmithBucklin VXP℠

Sponsored by Businesswire

SmithBucklin, the association management and services company more organizations turn to than any other, is proud to introduce SmithBucklin VXP℠, a new process designed for executive directors and boards to identify and articulate how a virtual experience fits in with an organization’s overall business and product portfolio to drive member value.

“During this critical period for the client organizations we serve, we are partnering to create and implement strategic, successful virtual experiences through SmithBucklin VXP℠,” said Matt Sanderson, President and CEO. “Associations need to convene to fully fulfill their missions. Our approach draws on our 70 years of experience, and today’s imperative to enable organizations to meet, engage with members, and diversify away from a ‘one event’ business model.”

SmithBucklin VXP℠ addresses the financial impact, business outcomes, and revenue opportunities that enable organizations to achieve their goals. The proprietary process of SmithBucklin VXP℠ will help determine and define the event purpose, reason to convene, and key objectives, followed by the design, development, and launch of the organization’s virtual experience.

“Through SmithBucklin VXP℠, we help associations re-imagine their in-person events as virtual experiences,” said Carol McGury, Executive Vice President, Event and Education Services. “It’s not about taking an in-person event and placing it on a digital platform, it’s about building a new experience that achieves the business outcomes of the professional societies, technology communities, and charitable organizations we serve.”

Over 50 SmithBucklin client organizations are already in the process of pivoting in-person events to virtual or hybrid experiences in 2020 and 2021.

“We believe the question facing associations is not if your organization should pivot to a virtual or hybrid experience, but when,” said McGury. “The opportunities to provide information, continuing education, and connections are still very much present, and for some industries and professions, even intensified, with a virtual experience.”

Learn more and read SmithBucklin VXP℠ case studies at

About SmithBucklin

SmithBucklin is the association management and services company more organizations turn to than any other. Our mission is to achieve the missions of the client organizations we serve. SmithBucklin serves trade associations, professional societies, technology communities, charitable organizations, and corporations. Founded in 1949, SmithBucklin has offices in Chicago, Washington, D.C., Old Lyme, Conn., St. Louis, and San Ramon, Calif. The company is 100 percent employee-owned. For more information, please visit or call 1-800-539-9740.