Press release

Snow Software Appoints First Chief Customer Officer to Continue Driving Global Customer-Centric Strategy

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, the global leader in technology intelligence solutions,
today announced Richard Anderson has been named Chief Customer Officer.
Most recently the Vice President of Worldwide Customer Success at Snow,
Anderson will act as the global champion for Snow’s customers, ensuring
that their voice and needs continue to be ingrained within every part of
the business.

Anderson is the first Chief Customer Officer at Snow as well as the
first executive to hold that title in the software asset and cloud
management market, highlighting the company’s exceptional dedication to
its customers.

“Organizations struggle to balance large-scale digital transformation
initiatives with the evolution of workforce trends, complex regulatory
requirements and constrained budgets,” said Vishal Rao, President &
Chief Executive Officer at Snow. “We pride ourselves on our unique
approach to solving these multifaceted challenges, and Richard’s deep
relationships and strategic involvement with our customers has been
critical to our success. As Snow’s first Chief Customer Officer, he is
perfectly positioned to help us build on our customer-centric vision and
continue to set the innovation agenda within the market.”

Anderson brings a wealth of enterprise technology experience to the
role. As Snow’s Vice President of Worldwide Customer Success, he led the
global Customer Success, Customer Support and Professional Services
teams, adding real value to every customer engagement. Prior to joining
Snow, Anderson served as the Vice President of Professional Services in
EMEA for Coupa Software, where he built out Coupa’s services and partner
enablement in the region. He also served in key leadership roles at
Atex, Bazaarvoice, SDL International, NetSuite and RightNow Technologies.

“Snow’s focus on the customer has been a critical component in our
success,” said Ashar Khan, Head of the CIO Office at SSE plc. “In
addition to actively managing a complex landscape of thousands of
devices across a network of 20,000 users, we use the data and insights
provided by the Snow platform for strategic initiatives across the
organization. Richard has served as our key executive champion along the
way, ensuring our program drives value for the business. It is great to
see Snow deepen their commitment to customers, and we look forward to
continuing to work closely with Richard and his team to deliver
excellence at SSE.”

“I have always enjoyed customer-facing roles and ensuring customers
receive a great experience while assuring measurable outcomes from the
mutual partnership,” said Richard Anderson, Chief Customer Officer at
Snow. “It is a great honor to take on a role that will better empower
our customers and so clearly make them priority number one for Snow and
the market. I look forward to leading our global teams to help our
customers and partners navigate challenges in their digital
transformation initiatives, cloud-first strategies and provide more
insight into their technology ecosystem. Initiatives such as a seamless
customer journey, community engagement and comprehensive onboarding are
part of our relentless focus on the customer’s success and serve as a
key differentiator for Snow.”

About Snow Software
Snow Software is the global leader in
technology intelligence solutions, ensuring the trillions spent on all
forms of technology is optimized to drive maximum value. More than 4,000
organizations around the world rely on Snow’s platform to provide
complete visibility, optimize usage and spend, and minimize regulatory
risk. Headquartered in Stockholm, Snow has more local offices and
regional support centers than any other software asset and cloud
management provider, delivering unparalleled results to our customers
and partners. To find out more about Snow Software, visit

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