Press release

SNP Hits the Green with PGA Tour Star Bryson DeChambeau in New Partnership

Sponsored by Businesswire

SNP (Schneider-Neureither & Partner SE), a global leader in business transformation software, announced today that it will be sponsoring Five Time PGA Tour Winner, Bryson DeChambeau.

As part of the partnership, DeChambeau will serve as a brand ambassador for SNP and will be seen wearing the SNP logo on the left sleeve of his Puma Golf apparel in PGA Tour and European Tour events including the four major championships. DeChambeau will also make a number of appearances on behalf of the SNP brand and take part in various marketing and social media campaigns to promote the company’s innovative approach to digital transformation.

The partnership between DeChambeau and SNP marks the synergy of both parties as they represent analytical and innovative ways of thinking in the pursuit of excellence in their respective professions. Much like SNP, DeChambeau approaches the game with a unique perspective, looking for new, inventive ways to win.

“I am excited to be part of the SNP team,” says DeChambeau. “SNP is an exceptional, leading-edge organization with an incredible roster of customers around the world. Given our appreciation for embracing new, cutting-edge approaches, the philosophy and values between SNP and myself are well aligned and I look forward to kicking off the new year with our partnership.”

“As SNP looks to expand its global reach, we have always been on the lookout for talented and committed professionals that reflect who we truly are as a brand and company,” says Andreas Schneider-Neureither, chairman and CEO of the SNP Group. “Bryson’s track record both on and off the golf course – on the PGA TOUR and European Tour – is incredibly impressive as he continues to show an enormous commitment and precision to the sport. That level of dedication and skill is the very reason why we believe Bryson is a perfect addition to the SNP team.”

“We are thrilled to welcome Bryson as a brand ambassador to SNP,” says Derek Oats, CEO of SNP North America. “Much like our flagship BLUEFIELD® approach, Bryson exemplifies the components required to deliver top results overcoming any challenges that may arise. His undeniable skill and analytical approach reflect a number of our core values, and we couldn’t ask for a better partner to represent SNP.”

As part of the partnership, SNP will also support DeChambeau’s charity, The Bryson DeChambeau Foundation. The Bryson DeChambeau Foundation aims to support junior golf initiatives to help grow the game, improve lives around the world through the support of leading health organizations, and to provide a new pathway to education through students’ preferred passions in life. In support of the organization, DeChambeau will on be hosting “The 2020 Bryson DeChambeau Celebrity Invitational” at Trump International Golf Club and The Mar-a-Lago Club on March 15-16, 2020.

Visit here for more information on the Foundation. For more information visit

About SNP

SNP enables enterprises to respond quickly to technical and business transformations in their SAP environments to gain predictive analytics allowing real-time critical business decisions. Its software and services make it easier to implement technical and commercial changes in business applications and allow customers to automate this process. With SNP’s automated Business Transformation Platform CrystalBridge® and the BLUEFIELD™ approach, even the most complex IT landscapes can be restructured and modernized with simplicity in months rather than years. Selective data can be migrated with flexibility and securely to new systems and/or to the cloud. This approach greatly enables enterprises to obtain near-zero downtime with the highest compliance and security standards while significantly reducing risks, time and resources to complete complex transformation projects.

The SNP Group has around 1,300 employees worldwide. The company is headquartered in Heidelberg, Germany, and generated revenue of around EUR 131 million in the 2018 fiscal year. Trusted by multinational customers globally, SNP innovates and serves across all industries. SNP was established in 1994, went public in 2000, and has been listed in the Prime Standard segment of the Frankfurt Stock Exchange since August 2014 (ISIN DE0007203705). Since 2017, the company has been trading as a European company (Societas Europaea/SE).