Business of Apps, which provides news, analysis, marketplaces and data
for the global app industry has announced its 2019 App Advertising
The Leaderboard is based on quantitative and qualitative research into
companies operating in the rapidly growing app advertising market.
These companies are identified as some of the top providers of app
advertising technologies, marketplaces and buying platforms.
The Leaderboard is based on data from a range of respected metrics
providers in the mobile advertising market including the Singular 2019
ROI Index, Appsflyer Performance Index and Kochava Traffic Index.
The data set also includes a range of third party and company sources
covering social presence, website traffic, corporate development and
The companies in the Leaderboard are: Google, Facebook, Twitter, Criteo,
Snap, Apple, Vungle, InMobi, AppLovin, AdColony, Unity Ads, Liftoff,
Tapjoy, Digital Turbine, ironSource, Leadbolt, AdAction Interactive,
Moloco, ByteDance, 9Apps.
Art Dogtiev, author of the Research says:
“We’re excited to announce the launch of our new App
Advertising leaderboard which brings together data from some of the most
comprehensive third party sources. Our study shows that whilst
Google and Facebook continue to dominate the app advertising market
there are a number of competitor platforms emerging to challenge them”
Characteristics of the App Advertising Market
The Business of Apps research shows that the app advertising market is
dominated by Google and Facebook – together they account for the vast
majority of revenue.
However, there are a range of other new major platforms in the market
including Twitter, Apple Search Ads, Snap Inc and more recently
Bytedance/ Tiktok. These are emerging as alternative platforms to the
big players for app advertisers.
Finally, specialist advertising companies also have a presence for
example Vungle (specialising in video), Liftoff (focusing on UA),
Leadbolt (new formats).
The leading app advertising players are characterised by a significant
revenue base, their capacity and sophistication to deliver big volume of
targeted ads, provide high retention rate and a large number of in-house
See the full leaderboard here:
For more information about app advertising companies, rate cards and
data check out our marketplace here
About Business of Apps
Business of Apps provides news, data, analysis and marketplaces for the
global app industry. Founded in 2014, Business of Apps has become the
essential resource for professionals working in app marketing & user
acquisition, product and business development.