Press release

SOLD.com Launches Comparison Engine to Maximize Success for Home Buyers

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Sponsored by Businesswire

SOLD.com, first-of-its-kind educational resource and proprietary recommendation engine for homeowners researching and evaluating the many ways to sell a home, today announced that it has expanded its offering to prospective home buyers.

SOLD.com is a free and unbiased service that allows consumers to compare dozens of home buying and selling options to determine the approach that best helps them to achieve their objectives – whether it’s saving time or getting the best price.

While housing market trends and indicators are often publicized, what isn’t discussed enough is the impact that the mode by which people buy their homes can have. SOLD.com evaluates the state of the market the home buyer has identified along with personal preferences and objectives. It then looks at dozens of traditional and disruptive methods – from traditional agents to discount and flat-fee agents to trade-in models and more – to provide a holistic, unbiased recommendation that results in the most optimal outcome for home buyers.

“While market conditions inevitably impact the housing market, choosing the right partner to help with home buying is likely to have a much bigger effect on the amount of time it takes to buy – and perhaps more striking – the amount someone pays or saves in the process,” said Matt Woods, President of SOLD.com. “At SOLD.com, we’re committed to arming prospective home buyers with an understanding of all the options available and serving as a partner from beginning to end, from providing a free analytics-driven recommendation at the onset to employing our concierge team to serve as a resource throughout the process.”

SOLD.com’s recommendation engine is powered by machine learning that considers thousands of data points for individual properties, local markets and buyer and seller preferences. Users are asked a few simple questions about their home and their top objectives during the purchase process. SOLD.com’s proprietary technology then evaluates the top local real estate agents, institutional buyers, discount agent models and more to match buyers with the option that will best help them achieve their goals.

SOLD.com’s partnerships include emerging brands like Knock, REX, Roofstock, Purplebricks, Home Bay, Homie, Redefy, RedfinNow, Reali, Properly, as well as thousands of the top traditional real estate agents across the United States.

“Buying a home is an incredibly significant financial transaction that should not be taken lightly, yet the majority of prospective home buyers and sellers are not taking the appropriate time to conduct their research. This can be detrimental – particularly for folks purchasing or selling a home for the very first time,” said Woods. “SOLD.com has been committed to educating home sellers about their options and analyzing their preferences and scenarios to provide personalized recommendations. It’s a natural next step for us to leverage our partner network and expertise to expand our offering to home buyers to help them achieve the most efficient and cost-effective outcome when purchasing a home.”

About SOLD.com

SOLD.com is the first-of-its-kind free, unbiased, educational resource and comparison engine for home owners researching the best method to buy and sell their homes. The SOLD.com platform aggregates disruptive real estate services and top local brokers in one place to inform and educate users about the many options available to them. SOLD.com then uses its proprietary technology and personal concierge services to analyze objective and subjective factors – including local market characteristics, customer service rankings and personal preferences – to provide users with a free and unbiased recommendation for the most efficient, cost-effective route to buying or selling a home.

For more information, please visit https://www.SOLD.com/.