Acxiom®,
the data and technology foundation for the world’s best marketers, today
announced that Southeast Toyota Distributors, the world’s largest
independent distributor of Toyotas, has expanded its 15-year data
relationship with the company.
In an effort to create a unified and privacy-compliant view of their
customers and prospects across channels while connecting its Martech and
Adtech ecosystems, Southeast Toyota Distributors will utilize Acxiom’s
award-winning Unified Data Layer (UDL) framework to power its marketing
platform at the data layer. The resulting solution will enable Southeast
Toyota Distributors to better understand their customers and prospects,
have meaningful conversations with them at every point in their brand
journey, and lower the company’s cost of acquisition while improving
conversion.
The path to auto purchase has changed in this digitally disrupted
landscape. Consumers still visit dealerships, but the path also includes
online research, reviews and comparison. While so much has changed,
people have changed far less – they still appreciate good service,
relevance, and being heard. This is fundamental to customer relationship
management and requires recognizing and understanding the customer
digitally and offline to deliver a frictionless, easy buying experience
and provide an all-around satisfying ownership experience people desire.
Customer expectations are higher than ever, with more data available
than ever. Yet this data explosion is also coupled with more stringent
regulations – it’s not easy to harness data and empower the great
marketing technology that’s available. The Southeast Toyota Marketing
Platform, powered by Acxiom’s UDL framework and IdentityBuilder, will
connect the distributor’s relevant data across channels and technologies
to provide a better understanding of their customers and prospects,
powering more meaningful engagement wherever and whenever they connect.
The solution includes a data environment for customers and leads data
and includes the ability for dealers to verify the customer information
so vital to delivering an enhanced experience. In addition, Southeast
Toyota Distributors will now be able to connect digital data with
offline data to optimize their marketing campaigns. Finally, the
Southeast Toyota Marketing Platform also includes an analytics data
mart, where the company can explore and fine-tune their up-sell, loyalty
and new customer targeting strategies.
“Southeast Toyota Distributors has been on a digital transformation
journey to better enable a seamless experience to our existing customers
and those considering a purchase,” said Sheri Gosselin, Director of
Customer Journey at Southeast Toyota Distributors. “The Acxiom solution
allows us to bring together all of our data and existing marketing and
advertising technologies, like our onboarding provider, campaign
management tool and DMP, into one activation center that has
privacy-compliance built in. We’re able to continue to build on our
capabilities without replacing things that are working well.”
“Expanding our 15-year relationship with Southeast Toyota Distributors
is both rewarding and exciting,” said Steve Letourneau, VP, Strategic
Growth at Acxiom. “The innovation we’ve achieved with our Unified Data
Layer framework is particularly meaningful when a long-time client
recognizes additional value Acxiom can bring to their marketing efforts.
Acxiom has gained a lot of traction with UDL; from the launch of our UDL
framework, we have successfully implemented 20 UDL solutions, and the
UDL won a BIG
Innovation Award presented by the Business Intelligence Group
earlier this year. We are thrilled to bring this capability, along with
our experience in identity resolution and expertise in ethical use of
data, to our valued partners at Southeast Toyota Distributors, enabling
them to navigate this disrupted digital landscape with relevance and
respect, so every customer journey is a memorable one.”
“Customer centricity begins with getting your data, and your data
strategy, right,” said Chris Lanaux, CTO at Acxiom. “Acxiom’s UDL
framework unifies data across channels and enterprise silos to deliver a
holistic view of each customer, applying the necessary privacy
governance through its privacy-by-design approach, while managing
increasing complexity and delivering faster speed to value at lower
cost. The solutions we implement utilize cloud-based architecture,
allowing us to easily plug into our clients’ existing Martech and Adtech
stacks, reducing rip and replace costs and accelerating the
orchestration of data for key use cases.”
For more information about Acxiom’s Unified Data Layer or other
solutions, please visit: www.acxiom.com.
About Acxiom
Acxiom provides the data and technology foundation for the world’s best
marketers. We enable people-based marketing everywhere through a simple,
open approach to connecting systems and data that drives seamless
customer experiences and higher ROI. A leader in identity and ethical
data use for nearly 50 years, Acxiom helps thousands of clients and
partners around the globe work together to create a world where all
marketing is relevant. Acxiom is a registered trademark of Acxiom LLC.
For more information, visit Acxiom.com.
About Southeast Toyota Distributors LLC
Southeast
Toyota Distributors is the world’s largest independent distributor
of Toyotas. The company distributes vehicles, parts and accessories to
177 Toyota dealerships in Alabama, Florida, Georgia, and North and South
Carolina. Dealers in this region sell approximately 20 percent of all
Toyotas sold in the country. Headquartered in Deerfield Beach, Fla., its
vehicle processing facilities are located in Jacksonville, Fla. and
Commerce, Ga. Southeast Toyota is a subsidiary of JM
Family Enterprises, Inc., a diversified automotive corporation
ranked No. 21 on Forbes’ list of America’s Largest Private
Companies. JM Family is also ranked No. 17 by FORTUNE® as one of the 100
Best Companies to Work For®, its 21st consecutive year on the
list.
View source version on businesswire.com: https://www.businesswire.com/news/home/20190612005129/en/