Press release

Southern Farm Bureau Life Enhances Customer Policy Servicing Experience with AlphaTrust e-Sign from iPipeline

Sponsored by Businesswire

iPipeline® – a leading provider of cloud-based software solutions for
the life insurance and financial services industry – today announced
Southern Farm Bureau Life (SFBL) is enhancing the customer experience
for policy servicing with the integration of AlphaTrust e-Sign into
their business platform. The decision to implement AlphaTrust e-Sign was
based on the customer’s ability to e-Sign with greater security within
SFBL’s platform versus a 3rd party website, automatic
signature notifications, private labeling, and price competitiveness.

“Despite what many may think, all e-Signature products are not created
equal. One of the barriers to customer adoption is leaving the security
of the carrier’s website to e-Sign at a 3rd party
destination. This kind of experience can create security concerns for
customers,” said Tim Wallace, CEO, iPipeline. “AlphaTrust e-Sign has an
outstanding API, and we fully embed e-Sign within the carrier’s site. We
also do not force co-branding on our customers and recognize their need
to uniquely brand the e-Sign experience. All these capabilities add up
to make AlphaTrust e-Sign a highly attractive and competitive product in
today’s marketplace. We are pleased SFBL is trusting us with this vital
part of their customer policy servicing experience.”

“The AlphaTrust e-Sign integration resulted in unexpected advantages for
us. We rapidly realized most of our customers wanted to e-Sign in
face-to-face meetings. This accelerated our straight-through processing
by eliminating signature delays and streamlining policy servicing—a
win-win for us and our customers,” said Charlie Allen, CTO, Southern
Farm Bureau Life. “The automatic generation of e-Sign notifications is
another plus for us. It notifies us when all parties have completed
their signatures and eliminates a manually executed verification
process. Having AlphaTrust e-Sign integrated into our platform is a big
plus for us. We have substantially improved our customer journey and
anticipate extending the value of AlphaTrust e-Sign throughout our
selling and servicing process.”

iPipeline’s SSG Digital core platform is designed to enable the life
insurance and financial services industry to automate and simplify all
new business, administration, and in-force management tasks to achieve
desirable business outcomes. For assistance in reimagining how your
organization does business and achieving a competitive advantage,
contact or
call 1-800-758-0824, option 2.

About Southern Farm Bureau Life

Southern Farm Bureau Life Insurance Company, chartered in 1946, began
operations January 2, 1947, as a capital stock life insurance company.
Today our organization has branched into cities and towns all over the
South. As a result of our dedication to quality service, Southern Farm
Bureau Life Insurance has grown in strength and stability. Visit

About iPipeline

iPipeline is a leading provider of cloud-based software solutions for
the life insurance and financial services industry. Through our SSG
Digital, end-to-end platform, we accelerate and simplify sales,
compliance, operations and support. We provide process automation and
seamless integration between every participant in our ecosystem
including carriers, agents, general agencies, advisors, broker-dealers,
RIAs, banks, securities/mutual fund firms, and their consumers on a
global basis. Our innovative solutions include pre-sales support, new
business and underwriting, policy administration, point-of-sale
execution of applications, post-sale support, data analysis, reporting,
user-driven configuration, consumer delivery and self-service, and
agency and firm management.

iPipeline’s platform is used by more than 135 carriers, 1,350
distributors and financial institutions, and their agents and licensed
advisors in a cloud-based environment. With headquarters in Exton,
Pennsylvania, iPipeline has locations in Bromley (UK), Burlington
(Canada), Cheltenham (UK), Dallas, Fort Lauderdale, Huntersville,
Ontario (CA), Philadelphia, Pleasanton, and Salt Lake City. Visit