Press release

Sovereign Sportsman Solutions Adds Bill Creighton as Chief Marketing Officer

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Sovereign Sportsman Solutions (“Sovereign”) announces an addition to its
leadership with Bill Creighton joining in the newly created role of
chief marketing officer. His responsibilities include providing
detailed-oriented growth and engagement solutions for Sovereign’s
existing and future clients, and overseeing the marketing and branding

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Bill Creighton (Photo: Business Wire)

Bill Creighton (Photo: Business Wire)

Creighton is a seasoned business executive and award-winning journalist
with significant experience transforming and growing global news, media
and information technology companies. His career spans more than 25
years, 76 countries and five continents. Creighton has been nominated
twice for the Pulitzer Prize, and received international, national and
White House awards during his journalism career.

Previously, Creighton led Dakota Partners, a strategic advisory firm
providing business consulting services focused on building and
delivering go-to-market strategic plans designed for growth or market

“We are incredibly fortunate to have Bill join us in this key role,”
Sovereign’s founder and CEO Eric Richey said. “Our team has witnessed
first-hand his industry knowledge, keen insight and pragmatic
problem-solving abilities. Adding him allows us to expand our offering
of world-class marketing, branding and engagement services to our
clients, and it affords us new opportunities to develop strategic
partnerships in the conservation and outdoor recreation space.”

About Sovereign Sportsman Solutions ( We are a leading
provider of business services and technology platforms for the Outdoor
Recreation industry. We partner with state government agencies, tribal
councils and Canadian provincial governments across North America to
provide transaction-based licensing, permitting, registration,
reservation and mobile solutions which leverages a network of more than
4,000 retail sales agents including Cabela’s, Bass Pro Shops, Walmart,
Academy Sports and thousands of other value-added industry partners. Our
government clients and industry partners trust us to provide exceptional
online sales platforms and industry-dedicated support operations, along
with marketing and client engagement capabilities designed to grow
revenue and relevancy well into the future. Together with our partners,
Sovereign powers the business of conservation in North America.